June 14, 2012
Nestlé (Malaysia) Berhad embarked on yet another benchmark in product innovation by launching their latest creation to the MILO Mixes Variants.
In addition to its 100th year in Malaysia, Nestlé (Malaysia) Berhad embarked on yet another benchmark in product innovation by launching their latest creation to the MILO Mixes Variants: New MILO Mixes variants are MILO Hi-Fibre, MILO Cereal and MILO Less Sweet. The launch that took place at The Square of Publika saw more than 200 Nestlé employees and members of the media in awe as Don Howat, Executive Director of the Coffee & Beverages Business Unit, Nestlé (Malaysia) Berhad, and Ng Su Yen, Consumer Marketing Manager for MILO, Coffee & Beverage Business Unit, Nestlé (Malaysia) Berhad, unveiled the new MILO Mixes Variants life sized giant packs, each representing one variant with its majestic colours of light blue (MILO Less Sweet), purple (MILO Hi-Fibre) and orange (MILO Cereal). To energize the morning, the giant packs were highlighted with a specially choreographed high energy aerobics dance that was synchronized by a team of professional aerobic dancers. The dynamic dance routine was an integral part of the launch to denote energy as a vital necessity for everyone to begin their day.
“On behalf of Nestlé it is indeed a privilege to introduce the new MILO Mixes Variants; nevertheless we are proud to be able to continuously stay relevant to consumers in Malaysia. Staying aligned with Nestlé’s promise of ‘Good Food, Good Life,’ the new MILO Mixes Variants is a clear testament of MILO’s milestone and Nestlé’s commitment in promoting healthy lifestyles and wellness consumption through research and development in catering to the ever changing consumer trend,” said Don Howat, Executive Director of the Coffee & Beverages Business Unit of Nestlé (Malaysia) Berhad.
New MILO Mixes variants are MILO Hi-Fibre, MILO Cereal and MILO Less Sweet.
With its easy-to-prepare in a single-serve portion, The new MILO Mixes Variants is a convenient way for those constantly on the go, be it at the pantry of one’s office, or at the comfort of one’s own home. It all contain the same goodness as other MILO products such as PROTOMALT; made from the wholesome goodness of malted barley, a specially-designed mixture of carbohydrates and ACTIGEN-E; a mixture of 8 vitamins and 4 minerals, with skimmed milk powder all of which are excellent source of energy for a balanced diet. Even with its delivery of the same energy-giving goodness in that delicious chocolate malt savoury, each separate entity carries its distinct benefit with blended goodness, all catering to different desires in end results.
MILO Less Sweet is 47% less sucrose than regular chocolate / malt mixes has all the goodness of MILO and Less Sweet, High in Calcium & Magnesium for strong bones and teeth. MILO Cereal gives the added plus with healthy cereal flakes for fighting the hunger pangs. MILO Hi-Fibre contributes to reduce the risk of bloating tummy and gastrointestinal discomfort. It contains ACTIFIBRAS - a dietary fiber scientifically proven to help maintain a good digestive system.
The event adjourned with MILO Mixes Variants sampling for all to enjoy and experience the new healthy beverage. The new MILO Mixes Variants retails at RM 10.50 for a pack that contains 10 stick sachets each for reconstitution into a 200ml beverage using hot water. All of which are now available on shelves in most major hypermarkets and supermarkets in peninsular Malaysia.
About Nestlé (Malaysia) Berhad
Nestlé's commitment to providing quality products to Malaysians dates back 100 years ago. Nestlé began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in 1939.
Since 1962, with its first factory in Petaling Jaya, Nestlé Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara.
The Company was publicly listed on the KLSE now known as Bursa Malaysia Berhad on 13 December, 1989. Today, the Company employs more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia. Its brand name such has MILO, NESCAFÉ, MAGGI, NESPRAY and KIT KAT have become trusted household names and enjoyed for generations.
Issued by Vibes Communication on behalf of MILO and NESTLÉ (MALAYSIA) BERHAD. For additional information or clarification, please contact:
Jaclyn Kimberly Sammy
(office) +6 03 2094 8330
(mobile) +6 012 312 5373
(office) +6 03 2094 8330
(mobile) +6 012 322 7821
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