March 18, 2012
Kuala Lumpur, 18 March 2012 – Nestlé (Malaysia) Berhad today launched its centenary celebrations, marking a 100 years of presence in Malaysia where it first began operations in Penang as the Anglo-Swiss Condensed Milk Company in 1912.
“Nestlé is proud and honoured to be able to stay relevant to consumers in Malaysia by consistently delivering our brand promise of GOOD FOOD, GOOD LIFE over the last century. It is our commitment to Malaysians that we will continue to do so for another 100 years and beyond, which is reflected in the theme of the celebrations ‘100 Tahun Nestlé Di Sisimu’,” said Managing Director of Nestlé (Malaysia) Berhad, Peter R. Vogt.
He was speaking at the launch of the centenary celebrations at Dataran Merdeka, Kuala Lumpur today, which was graced by Duli Yang Maha Mulia Sultan Sharafuddin Idris Shah, the Sultan of Selangor, together with Paul Bulcke, Chief Executive Officer of Nestlé S.A,
Nandu Nandkishore, Executive Vice President of Nestlé S.A., in charge of Zone Asia, Oceania, Africa and Middle East and Tan Sri Dato’ Seri Syed Zainol Anwar Jamalullail, Chairman of Nestlé Malaysia.
“What began as a small organisation 100 years ago, is now a very successful business with 7 factories, directly employing more than 5,000 people. Over time, the company has become a natural part of society, nourishing generations of Malaysian families. Nestlé Malaysia plays an important role to the Nestlé Group. Not only because of the country’s unique location at the heart of the region which allows our business easier access to the ASEAN market. But also because of its strategic role as the biggest Halal producer and the Halal Centre of Excellence in the Nestlé world,” added Paul Bulcke, CEO of Nestle S.A. who also delivered a speech at the memorable event.
The Nestlé 100 Years launch event was a fun-filled extravaganza, with a carnival and experiential exhibitions. In keeping with its position as the leading Food, Nutrition, Health and Wellness Company, there was also a Walkathon, which is estimated to have attracted about 3000 participants.
Members of the public who were at the launch also had the opportunity to help with the packing of the Nestlé Nutritious Mealboxes, which will be distributed to charities as part of the centenary activities, after which everyone was entertained with a concert featuring local artists such as Sheila Majid, Anuar Zain, Yuna, Jaclyn Victor and many others.
Other activities to commemorate the Nestlé 100 Years Celebrations include a Nestlé 100 Years Exhibition at the National Museum, the production of a Nestlé 100 Years Coffee Table Book and the Nestlé Nourishing Malaysia Showcase.
In conjunction with the centenary celebrations, Nestlé will also be carrying out special Creating Shared Value (CSV) initiatives throughout the year. CSV is the expression of our conviction that in order for Nestlé to be successful, it must create value not only for its shareholders but also for the communities in which it operates. Nestlé focuses on three key areas, namely: Nutrition, Water and Rural Development.
The Company’s key CSV initiatives this year include Project RiLeaf in Kinabatangan, Sabah – a 3-year riverside reforestation initiative – where Nestlé plans to plant over 100,000 trees along the Kinabatangan River in 2012, and the Healthy Lifestyle Programme, where Nestlé will be sharing its expertise in health and nutrition with 100 day-boarding schools around the country in cooperation with the Ministry of Education.
Issued by WestCoast Communications Sdn. Bhd. on behalf of Nestlé (Malaysia) Berhad.
For more information, please contact:
Ms. Zamira Yasmin Abdul Rahman
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6212
Ms. Rose Dahlan
Tel: (+603) 7954 4505