April 14, 2012
As part of its centenary celebrations, the world’s leading Food, Nutrition, Health and Wellness Company, Nestlé (Malaysia) Berhad, treated selected charity homes and schools to two classic musical tales – “Peter and the Wolf & Babar the Elephant.”
Accompanied by the Malaysian Philharmonic Orchestra (MPO), which was conducted by Alessandro Crudele, the Russian and French folk stories were narrated by Malaysia’s premier stand-up comedian Harith Iskander, who presented them in his own unique style and humour.
Peter and the Wolf is an entertaining composition written by Sergei Prokofiev in 1936, and it is about Peter and the animals in his courtyard – a bird, a duck, a cat and also a fierce Wolf.
Babar the Elephant is a story with a valuable lesson, which first appeared in picture book Histoire de Babar by Jean de Brunhoff in 1931 when it enjoyed immediate success. It tells a story of a young elephant called Babar who leaves the jungle, visits a big city and returns as a king to introduce civilization to his fellow elephants.
The charity homes that attended the concert were Al-Khaadem Foundation, Kiwanis, Grace Community Service Center and Rumah Amal Nur El-Amin and the schools –SK Seri Selangor, SK Bukit Kemuning, SK Bandar Utama Damansara 2 and SK Taman Tun Dr. Ismail 1. Also present at the light-hearted event were Nestlé staff and their families, as well as members of the media.
“This concert is part of our celebratory activities this year to mark our 100 years of operations in Malaysia, and a reflection of our commitment to continue being by the side of Malaysians for the next 100 years and beyond,” said Puan Zainun Nur Abdul Rauf, Executive Director, Human Resource & Group Corporate Affairs of Nestlé Malaysia.
The show is also in line with the Company’s business philosophy of Creating Shared Value (CSV), where the Company believes that in order for it to be successful it must create value not only for its shareholders but also for the communities in which it operates.
“Whilst academics are always very important, there are many other interesting and fun ways in which these children can develop and learn, such as this concert. We feel that these stories, which are presented through music, can benefit them, as music plays a very important role in nurturing a child’s mental development. Sponsoring this concert is a wonderful opportunity for Nestlé to create shared value for society,” she added.
The Company’s key CSV initiatives this year include Project RiLeaf in Kinabatangan, Sabah – a 3-year riverside reforestation initiative – where Nestlé plans to plant over 100,000 trees along the Kinabatangan River in 2012, and the Healthy Lifestyle Programme, where Nestlé will be sharing its expertise in health and nutrition with 100 boarding schools around the country in cooperation with the Ministry of Education.
Issued by WestCoast Communications Sdn. Bhd. on behalf of Nestlé (Malaysia) Berhad.
For more information, please contact:
Rose Dahlan or Tunku Putri Nur Asma
Tel: (+603) 7954 4505
Zamira Yasmin Abdul Rahman
Tel: (+603) 7965 6212