Today, Lee Learn Ping, 33, is the owner of a 2½-storey terrace house located in the gated and guarded compound here at Puchong Hartamas as the Grand Prize winner of the 2009 “NESCAFÉ® RUMAH IDAMAN” Contest. The Grand Prize “RUMAH IDAMAN” is a freehold property with a built-up area of 2,625 sq ft is valued at RM560,000.
Earlier this year, NESCAFÉ®, the global leader in the coffee industry, kick-started the “NESCAFÉ® RUMAH IDAMAN” Contest to reward its customers for their loyalty.
“We had high expectation for this contest, but what we had not anticipated was the overwhelming response of more than 580,000 entries during the 10-week contest period that started from January 15 to March 25, 2009,” said Don Howat, Business Executive Manager for Beverages, NestlÉ Products Sdn Bhd during the prize presentation ceremony held at the RUMAH IDAMAN itself.
“We would like to congratulate Lee Learn Ping for winning the Grand Prize of “NESCAFÉ® RUMAH IDAMAN” Contest. Also, we would like to take this opportunity to thank our loyal NESCAFÉ® consumers for their participation and support,” he said. “This contest is by far, one of the most successful contests we ever had.
The participating brands for the 2009 “NESCAFÉ® RUMAH IDAMAN” Contest include NESCAFÉ CLASSIC®, NESCAFÉ® 3 in 1, NESCAFÉ® BODY PARTNER™, NESCAFÉ DECAF®, NESCAFÉ GOLD®, NESCAFÉ GOLD DECAF®, NESCAFÉ BLACK GOLD® and NESCAFÉ ALTA RICA®.
During the contest period, participants had to purchase at least one NESCAFÉ® product from the participating brands, answer the five questions that were listed on the entry form and post them back to the contest address. Upon completion, participants were offered two winning chances, one for the Daily Prizes and another for the Grand Prize.
NESCAFÉ® gave out five prizes everyday as Daily Prizes, totaling up to 350 prizes for 10 consecutive weeks. The Daily Prizes include:
- 1st Prize – Samsung 32” LCD TV
- 2nd Prize – Sony Digital Video Camera
- 3rd Prize – Nokia 3G Handphone
- 4th Prize – Canon Digital Camera
- 5th Prize – Philips Micro Hi-Fi with DVD Player
At the end of the contest period, the selected 10 finalists were required to participate in a SMS Challenge where the Grand Prize winner was determined. This SMS Challenge consisted of 10 questions to be answered via SMS. The finalist with the most correct answers at the fastest speed was the Grand Prize winner. However, the 9 finalists who failed to fulfill the task would not be left out, but to receive RM1,000 each as consolation prizes.
From the beginning, NESCAFÉ® has evolved from bean to cup, becoming an important part of the Malaysians’ lives. “Today, NESCAFÉ® does not only provide its consumers with quality moments in their everyday lives, but offers opportunities for them to own quality living through various life-changing promotions, and the “NESCAFÉ® RUMAH IDAMAN” Contest is one of those promotions,” commented Howat.
NESCAFÉ® has always been evolving, topping its limit to be the leader in the coffee industry. Recently, NESCAFÉ® launched the Antioxidant campaign, endorsed by famous celebrity Maya Karin. Research shows that coffee is a significant source of antioxidants that could fight free radicals which attack and damage healthy body cells. Now there’s more reason to enjoy another cup of NESCAFÉ®.
About NESCAFÉ® Coffee
NESCAFÉ® Coffee is derived from fresh coffee cherries. Research has shown that coffee is a significant source of antioxidants that are really good for you.
What do antioxidants do? They fight off harmful molecules in our body called free radicals, which attack and damage healthy body cells. Over time, this causes diseases including cataracts, heart disease, cancer and premature aging. Apart from the free radicals formed naturally in your body, factors like exposure to ultraviolet radiation from the sun, environmental pollutants and stress can create more free radicals in your body.
Our body produces antioxidants in the form of enzymes but addition antioxidants are obtained from our foods such as fruits, vegetables, whole grains, herbs, nuts, seeds, tea, red wine, cocoa and even coffee.
About Nestlé (Malaysia) Berhad
Nestlé, the world’s largest food manufacturer and expert in Nutrition, Health and Wellness, is headquartered in Vevey, Switzerland and has over 456 factories spread over 84 countries, employing more than 276,000 people.
Nestlé, Malaysia’s leading food, nutrition, health and wellness company, has been nourishing Malaysians since 1912. It is committed to satisfying real consumer needs, producing and selling Halal products of the highest consistent quality, reliability and convenience.
Nestlé brings the “Good Food, Good Life” experience to all Malaysians.
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