As a new marketing tool, POWERBAR® has been providing runners with breakfast sampling activities in 2009. At the recent Great Eastern Pacesetters 30KM Run 2009, which was held on 18 January at Field A, Lake Gardens, the breakfast sampling managed to attract 1,700 local as well as international participants. Apart from POWERBAR® Gel and Endurance drinks as our continuous product sponsorship, POWERBAR® also sampled Performance Bar Banana during the event. Performance Bar is the first step for the athletes to consume to energise their performance. The sampling activity also aims to educate the athletes on the right functions and usage of POWERBAR® products for their better understanding.

Sarapan Pagi POWERBAR® di Great Eastern Pacesetters
Versi Melayu

Sebagai strategi pemasaran terbaru, POWERBAR® telah membekalkan para pelari dengan sarapan pagi sebagai aktivitinya pada 2009. Ketika Larian Great Eastern Pacesetters 30KM 2009 yang dianjurkan pada 18 Januari bertempat di Padang A, Taman Tasik Perdana, pensampelan tersebut menarik minat hampir 1,700 orang peserta dari dalam dan luar negara. POWERBAR® telah menyediakan Performance Bar berperisa pisang di acara tersebut selain daripada tajaan utama produk lain seperti POWERBAR® Gel dan minuman Endurance. Performance Bar merupakan langkah pertama untuk pelari mendapatkan tenaga yang mencukupi ketika larian mereka. Aktiviti pensampelan ini bertujuan memberi maklumat tentang fungsi dan penggunaan yang betul bagi produk-produk POWERBAR®.