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POWERBAR® Unveils The New C2MAX

Carbohydrates are the body’s main source of energy during exercise. However, it has been long believed that there is a limit to the rate at which the body can absorb carbs and utilize energy from ingested carbohydrates.

But now, breakthrough research shows that consuming a specific ratio of glucose and fructose carbohydrates can increase the rate at which the body can utilize ingested carbohydrate energy by 20-55% versus glucose alone (1). Additional research has recently shown that consuming this specific carbohydrate blend improved endurance performance by up to 8% in trained athletes (2).

Using this advanced sports nutrition science, POWERBAR® Performance bars (to energize) and POWERBAR® Gel and POWERBAR® Endurance sports drink (to refuel) now feature the power of the new POWERBAR® C2MAX optimized carbohydrate ratio – taking performance to a whole new level. Science proves it. POWERBAR® with C2MAX has it.

To learn more about C2MAX, click here.

The Power to Rebuild
In addition to energizing and refueling your body, it is also crucial to rebuild after intense endurance exercise. To help with rebuilding, POWERBAR® offers athletes the POWERBAR® Recovery sports drink and is introducing the new POWERBAR® Recovery shake (in stores April 2007). Carbohydrates speed glycogen restoration and protein supports muscle protein repair immediately after endurance activity.

(1) Wallis, et al, “Oxidation of combined ingestion of maltrodextrins and fructose during exercise.” Med Sci Sports Exerc, 2005:31:426-32.

(2) Research presented at the 2006 annual American College of Sports Medicine meeting, Denver, CO by Dr. Asker Jeukendrup, in a study of eight trained cyclists. Publication pending.

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