Healthy Kids Programme

Country : Malaysia

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
Sep 11, 2013, updated September 2013

Background

Healthy Kids Programme
Students getting active during an aerobics session, which falls under the ‘Jom Aktif’ topic of the Nestlé Healthy Kids Programme modules

Launched in August 2010, the programme is aimed at improving nutrition knowledge and promoting active lifestyles among school-going children aged 7 – 12 years. The programme is timely in view of the significant prevalence of nutrition-related problems, such as nutrient deficiencies and obesity among Malaysian schoolchildren.

Programme description

The Nestlé Healthy Kids Programme (Primary School Component) was launched in August 2010 in collaboration with the Ministry of Education (MoE) and Nutrition Society of Malaysia (NSM), aimed at improving nutrition knowledge and promoting active lifestyle among schoolchildren aged 7 to 12 years.

Value to Society

Improve nutrition knowledge and eating habits, as well as encourage greater physical activity among children, resulting in a healthier future.

Value to Nestlé

Demonstrates Nestlé’s commitment to address the nation’s health issues in line with our commitment towards Nutrition, Health and Wellness and also to enhance our corporate image.

Next Steps