The Return of Malaysia Breakfast Day brought to you by MILO Ignites Positive Energy in Malaysians!

To Press Releases listPutrajaya,Apr 20, 2014

The Return of Malaysia Breakfast Day brought to you by MILO Ignites Positive Energy in Malaysians!

20,000 Malaysians from all walks of life gathered in unity to witness the nation’s largest breakfast gathering brought by MILO Malaysia at Perbadanan Putrajaya.

Back for its second year, the success and evolution magnitude of Malaysia Breakfast Day brought to you by MILO strengthens its paramount mission in rallying the nation to make the right nutritional choices for a balanced breakfast and to encourage an active lifestyle. The exuberant occasion is a call for action aimed at Malaysians to make right dietary choices for their families and especially for their growing children. 

According to Alois Hofbauer, Region Head of Nestlé Malaysia and Singapore who was present at MILO Malaysia Breakfast Day to support the cause, “Nestlé has always taken the lead in creating awareness among Malaysians on the importance of healthy lifestyles through our promise of ‘Good Food, Good Life’. The return of MILO Malaysia Breakfast Day encourages Malaysians to commit to live healthily through healthy eating habits as well as constant physical activity. I am proud to be part of the brand’s commitment to drive behavioral change in Malaysians through its initiatives.”

A total of 10,000 runners participated in the Fun Run with the 7-km run designed for serious runners while the 3-km run designed for parents and children. “This year, we saw an overwhelming response from the nation as registration was filled within three days! We are seeing many Malaysians adopting the healthy habit of leading a healthy lifestyle starting with a nutritious breakfast and physical activities,” said Ho Hau Chieh, Executive Director, Dairy Business Unit of Nestlé Malaysia.

MILO took it up a notch by adding a new spin to breakfast with the introduction of Positive Energy obtained from having a well-balanced and nutritious breakfast. Positive Energy is derived from the perfect ratio of nutrients consisting of protein, carbohydrates and fats to provide our body with the much needed fuel to take on both physical and mental challenges each day.

Nurul Iliani Ahmad, Senior Nutritionist, Nestlé Malaysia who was at the Wellness Zone shared with attendees an overview of MILO Positive Energy, “MILO’s Positive Energy initiative ensures the positive mindset, attitude and behaviour we want our children to encompass in order to take their day on as champions. Positive Energy is derived from the perfect ratio of nutrients consisting of protein, carbohydrates and fats in order to energise the body with much needed fuel to take on both physical and mental challenges each day. That perfect ratio can be found in a mug of MILO.”   

“We aim to drive the notion that the right balanced of nutrients for a good breakfast is vital for a child’s growth and development, both physically and mentally” said Ho. “Families with children are our main target as we want Malaysians to understand the importance of good nutrition and how it positively affects the young into developing and reaching their full potential. MILO has always been focused on providing solution-based initiatives that aim to address the needs of the people,” he added.

Besides enjoying a healthy and delicious variety of breakfast food, attendees participated in various interactive zones comprising of activities and talks such as the MILO Inflatable Bungee Cord at the Sports Zone, insightful health talks on the benefits of Positive Energy at the Wellness Zone and lastly the Energy Zone for those who wanted to experience boost of energy levels.  

Throughout the event, local radio DJ and fitness fanatic, Linora Low and Nazruddin Rahman, a local personality entertained the crowd with their anecdotes. Linora was ecstatic to be part of MILO Malaysia Breakfast Day for the second time around as she believes that it is important for Malaysians to be aware of the benefits of keeping a balanced diet and exercise.

“I am extremely excited to be back again for such a meaningful initiative by MILO. It is inspiring to see Malaysia’s favourite chocolate malt beverage take the lead in contributing to the development of the nation by ensuring Malaysians both young and old practice the healthy habit of having the right breakfast and an active lifestyle.”

"As an advocator of healthy living, we strive to reevaluate how the nation can adopt an improved view on healthy living and start practicing with little steps,” said Ho Hau Chieh, Executive Director of Dairy Business Unit, Nestlé Products.

Ho further adds that Malaysia Breakfast Day is not just confined to the grounds of Putrajaya on 20th April but the cause should be supported from wherever we are.

MILO reached out to its tech-savvy audience through the company’s informative breakfast webpage, introducing users and online visitors to the campaign objectives and enlightening them with the benefits of MILO’s Positive Energy.

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About MILO Malaysia Breakfast Day

Malaysia Breakfast Day is an annual initiative and effort by MILO to make its mark on the Malaysia’s calendar to reinforce the message that breakfast is indeed the most important meal of the day. As a leader in the Chocolate Malt Beverage segment in Malaysia, MILO wants to drive change and actions among Malaysians towards Breakfast. Malaysia Breakfast Day is MILO’s pillar in further strengthening the relevance of breakfast in every Malaysian home. Malaysia Breakfast Day is not just an event; it is a day of celebration of the breakfast occasion and a day where MILO would like to make a call to action to all Malaysians to inculcate a healthy breakfast habit in their daily diet.

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Serviced on behalf of MILO Malaysia, for more information please contact:

Sarah Soo
Account Executive
FleishmanHillard Malaysia
Tel: +603 2094 0760
Email: Sarah.Soo@fleishman.com