To Press Releases listKuala Lumpur,Mar 14, 2013
Leading Food, Nutrition, Health and Wellness Company, Nestlé unveils its latest product, MAGGI Magic Meals, "A New Way to Create Magically Delicious Meals in your Rice Cooker" at the media launch today
held at The Bee, Publika Kuala Lumpur.
Nestlé has shown a strong commitment to focus on their consumer's well-being and
believes that good food is the foundation to a good life. This is a journey that Nestlé
has made with Malaysian families for the past 100 years and will continue to make
for the next 100 years to come.
This is also the core mission of MAGGI, a recognized global brand that has become
a household name in Malaysia, to create good-food moments that strengthen
togetherness among families. With strong heritage in noodles and culinary solutions,
MAGGI has continuously responded to the ever evolving needs of meal providers,
with strong, continuous investments in local consumers and cuisine understanding,
translating these into product innovations that delight the consumers. Today,
MAGGI is enabling mothers to please their families with simple yet inspiring ideas
for tasty and healthier homemade meal preparations.
To reinforce MAGGI's commitment to help women prepare homemade meals,
MAGGI introduces consumers to MAGGI Magic Meals. This is the first and only
product in Malaysia designed to cook in a rice cooker. It is a breakthrough innovation
whereby the dish is cooked in a special MAGGI cooking bag and cook together with
rice in the rice cooker. The cooking bag is made with a food grade material and
approved by the US and EU FDA regulations. Hence it is safe for cooking as it is
also heat resistance. Cooking with MAGGI cooking bag helps to retain the flavour
and nutrients from meat and vegetables to make the dish delicious and nutritious.
The best part of it is, MAGGI Magic Meals TM do not require oil for cooking therefore
it would be a great choice of a meal.
With just 4 simple steps, consumers will be able to create tasty homemade meals.
The first step is to add the meat and vegetables with MAGGI Magic Meals recipe
mix MAGGI cooking bag. Next, tie up the cooking bag and massage it gently.
Thirdly, place the cooking bag onto the rice in the rice cooker. Once the timer goes
off the meal is ready to be served and enjoyed!
There are three different flavours of Malaysian Favourites to choose from which are
MAGGI Magic Meals 'Kari Ayam Beraroma' (Aromatic Chicken Curry), MAGGI
Magic MealsTM 'Savouri Ayam Masak Merah' (Savoury Tomato Chicken) and
MAGGI Magic Meals 'Ayam Kicap Berempah' (Fragrant Spiced Soy Chicken) and
priced at RM3.95 per packet.
"As a celebrity, entrepreneur and a wife and mother to two children, I will always find
time to prepare homemade meals for my husband and children despite my hectic
schedule," said Dynas Mokhtar.
She added," I am amazed by this new product launched by MAGGI. MAGGI has
always been helping me to prepare tasty and balanced meals for my family in quick
and easy manner. With the new range of MAGGI Magic Meals, I am striving to
cook for my family more frequent as I will need to just place the cooking bag onto the
rice in the rice cooker and dinner can be served in a few minutes. This will not only
provide my family with homemade meals, but it is also a healthy option because it
does not require additional salt and oil."
Celebrity Sheahnee Iman Lee has used the MAGGI Magic Meals and she is of
the opinion that cooking has even become more pleasurable for me as a working
mother and wife.
"Time is never enough for me but I will never put aside my family regardless of that.
With MAGGI Magic Meals, I spend lesser time in preparing meals and also
washing the utensils as MAGGI Magic Meals only required rice cooker to prepare
the meals for my family," said Sheahnee.
"We continue to develop our range of MAGGI culinary solutions as a way of helping
meal preparers cook delicious yet wholesome meals in an easier way. With help
from products mothers can trust, cooking becomes even more pleasurable. We at
MAGGI strongly believe that home cooking should be celebrated and encouraged
as it plays a huge role in our culture. It is also through cooking that we get a better
understanding of the nutritional value of food and children can pick up on good food habits. If you cook with your family it is also a great bonding moment", said Rosalyn
Simba, Head of the Nestle Malaysia Food Business Unit.
MAGGI believes that Happiness is Homemade, that homemade food and cooking
brings families together. MAGGI will continue to invest in expanding its services to
consumers through giving meal ideas or recipes, cooking and nutritional tips through
its various media platforms such as the MAGGI Facebook page and the MAGGI
website. The MAGGI kitchen, MAGGI Masak-Masak Studio will also be refreshed
with a more contemporary look and feel to serve as a platform for consumers to
experience and share the joy of cooking for themselves at MAGGI Headquarters.
Today, MAGGI is moving forward by introducing new key meal solutions to further
assist and ease Malaysians in the kitchen.
Some key products within the range that helps mothers in the kitchen is MAGGI
Cukuprasa, a new all-in-one seasoning that elevates the taste of fresh ingredients in
one's dishes turning it from good to great. Another favourite product of mothers is the
MAGGI Stock Cubes, widely used to boost the taste of family meals with its rich
meaty taste, making every meal a more enjoyable one for the family. MAGGI's
range of Recipe Mixes makes cooking more enjoyable with its various recipe ideas
such as MAGGI Sweet & Sour Mix, and MAGGI Ayam Masak Merah Mix. Whilst
MAGGI Oyster Sauce provides meatier dimensions to your stir-fried dishes and
pour-overs. Today, MAGGI is known as one of Malaysia's super brands & is a
leading household name.
News Release issued by Vibes Communication (M) Sdn Bhd on behalf of MAGGI®
and NESTLÉ (MALAYSIA) BERHAD. For additional information, please contact:
Nur Suraya Abu Hassan
(office) +603 2094 8330
(office) +603 2094 8330
(mobile) + 6017-6398139