BIG Treat for MAGGI Ayam Fans

To Press Releases listKuala Lumpur,Apr 26, 2014

BIG Treat for MAGGI Ayam Fans

MAGGI fans are in for a BIG treat as Nestlé Malaysia launched a bigger pack of Malaysians favorite chicken noodles - MAGGI BIG Ayam! MAGGI fans who can't get enough of MAGGI Ayam in one pack but find two packs too much can now enjoy their favorite flavor in a bigger pack with bigger real chicken taste for bigger satisfaction!

Khoo Khar Koon, Head of Communications of Nestlé Malaysia said, “MAGGI Ayam has been a local favourite in Malaysian households and loved across generations. At Nestlé, we are continuously improving the taste, quality and nutritional value of all our products to meet the ever-evolving needs of our consumers. With the overwhelming response to MAGGI BIG Kari, it was only a matter of time before we launch MAGGI BIG Ayam. Now, our MAGGI fans can enjoy MAGGI BIG Ayam, bigger pack with more noodles, bigger real chicken taste and bigger satisfaction.”

For over forty years now, Malaysians have always enjoyed MAGGI Ayam’s real chicken taste served with springy noodles made from high quality wheat. A mainstay in many kitchens across Malaysia, MAGGI noodles are synonymous with warm, family moments and close camaraderie. It’s the satisfying meal complete with eggs, vegetables and strips of chicken prepared by mum for lunch after school. It's the delicious and easy to cook snack when you are craving for a quick bite between classes with friends and it’s the soothing bowl of comfort food enjoyed together with the whole family on weekends.

MAGGI BIG Ayam was launched with much fanfare at Lot 10 Shopping Centre today as MAGGI fans were in for a BIG surprise with a BIG flash mob dancing to the well-known MAGGI jingle and a special appearance by MAGGI Ayam biggest fan – celebrity and MAGGI BIG brand ambassador Aaron Aziz.

“I’m thrilled that MAGGI is giving us a bigger pack of MAGGI Ayam as I am one of those fans who just can’t get enough of its tasty chicken goodness in one pack. MAGGI noodles never fails to give me an easy to cook, delicious to eat and satisfying meal when I’m on-the-go or with my family and with MAGGI BIG Ayam’s bigger chicken taste, it will definitely give me and my family bigger satisfaction!” said Aaron Aziz.

MAGGI Big Ayam is now available in Peninsula Malaysia and East Malaysia for RM5.50 per multipack.

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About Nestlé (Malaysia) Berhad

Nestlé Malaysia, has been nourishing Malaysians since 1912, from its humble origins in Penang, Nestlé Malaysia grew with the nation and was listed on the Kuala Lumpur Stock Exchange (or Bursa Malaysia as it is now called) in 1989. Today, the Company employs more than 5700 people and has 7 factories in Malaysia. It manufactures as well as markets more than 500 Halal products. It is committed to satisfying real consumer needs, producing and selling Halal products of the highest consistent quality, reliability and convenience. Its best-known brands such as MILO, NESCAFÉ, MAGGI, NESPRAY and KIT KAT are trusted in households nationwide and have been enjoyed for generations. Nestlé brings the ‘Good Food, Good Life’ experience to Malaysians everyday and in every way.

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About MAGGI

The core mission of MAGGI, a recognized global brand that has become a household name in Malaysia, is to create good-food moments that bring families closer together. Through its wide range of products, MAGGI helps mothers to prepare tasty and balanced homemade meals for their families every day. With strong heritage in noodles and culinary solutions, MAGGI has continuously responded to the ever evolving needs of meal providers with continuous investments in understanding local consumers taste and cuisine. Translating these into product innovations that have been loved by Malaysian families for generations.

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Issued by Maverick Creative on behalf of Nestlé Malaysia

Jean Leong/ Michele Siew
Company line: (603) 7886 0271 | Tel/Fax: (603) 7886 0271
Mobile : +6012 293 3829 / +6012 211 8913
jean@maverick-malaysia.com / michele@maverick-malaysia.com