Have a Japanese Break with Nestlé Malaysia’s All-New Kit Kat Green Tea

To Press Releases listKuala Lumpur,Sep 10, 2015

Have a Japanese Break with Nestlé Malaysia’s All-New Kit Kat Green Tea

The ROBOTS are INVADING the city, but don’t worry - they just want to give you a rejuvenating break!

Nestlé Malaysia today officially announced the much anticipated Malaysian launch of the very popular, exotic and highly sought-after taste - Kit Kat Green Tea - in a media ceremony held at Fahrenheit 88 in the city centre.

The heroes of the event were undoubtedly the ROBO-GTs. The star of Kit Kat Green Tea’s newly unveiled TV commercial, ROBO-GT is a tea master and the inventor of Kit Kat Green Tea, who has a spark of inspiration to combine Kit Kat and green tea in his tea house.  ROBO-GT was also on hand to help celebrate the Japanese- style break at the event, and encouraged fans and members of the media to post their break with Kit Kat Green Tea using the hashtag #mybreak and #kitkatgreentea.

Nestlé’s Kit Kat Green Tea product has been all the rage in Japan since its launch, and the Malaysian launch promises even bigger experiences. Made with authentic Japanese Green Tea powder, the product is superior tasting with a special rich green tea flavour that vows to satisfy any taste bud.

“Kit Kat Green Tea has seen great success in Japan, and Nestlé Malaysia is extremely pleased to bring this most exciting and delicious flavour to Malaysian shores. Busy Malaysians looking for a rejuvenating break will find the refreshingly unique taste of Green Tea mixed with our delicious white confectionery and signature wafer made with the special care and process of Kit Kat as a ‘WOW’ eat and just what they need,” said Sachin Goel, Business Executive Manager, Confectionery Business Unit, Nestlé Products Sdn Bhd.

True to the theme of ‘The Robots are Invading’, Malaysian shoppers can look forward to meeting ROBO-GT and his robot friends as they tour the city and make special appearances in various supermarkets and hypermarkets, bringing the Japanese break to shoppers in Malaysia.

Nestlé Malaysia’s Kit Kat Green Tea launch also incorporates Kit Kat’s "Celebrate the Breaker’s Break" campaign, the brand’s first worldwide campaign that commemorates the various types of breaks taken by breakers - Kit Kat consumers, with the hashtag #mybreak.

Providing a welcome respite from the heat of the city, Kit Kat Green Tea ice cream was also available at the event, providing the exotic green tea flavour with the cooling sensation of creamy ice cream.

There were even more reasons to rejoice on the day, as Nestlé celebrated the anniversary of the world famous Kit Kat brand, which was officially born 80 years ago, this month.

Each individual package of Kit Kat Green Tea is packed with the flavour and aroma of fresh-picked powdered green tea that will inspire a contemplative mood and help consumers take the Japanese inspired break they deserve during the day.

The all new Kit Kat Green Tea is available in 2-finger and 4-finger variants, as well as an 8-piece 2-finger share bag  in all mini markets & large provision shops, convenience stores & petrol stations (two- and four-finger variants), supermarkets and hypermarkets (four-finger variants and share bags) nationwide. Produced locally at the fully Halal-certified facility in Chembong, the all-new Kit Kat Green Tea is 100% made in Malaysia, and 100% Halal.

Have a Japanese-style Break, Have a Kit Kat Green Tea.




About Nestlé Kit Kat

Created in 1935, Kit Kat became part of Nestlé’s range of confectionery products in 1988, and has grown to become one of Nestlé’s billionaire brands. Enjoyed by all, this light snack is Malaysia’s No.1 chocolate brand, and is exported to more than 11 countries in Asia.

The phrase “Have a break, have a Kit Kat” aptly describes the mission of Kit Kat– to help you take a break when you need it the most. Whether you’re sinking under a sea of paperwork or working like a machine, you can delight in this sweet treat anytime, anywhere.

Launched in 2015, Celebrate the Breaker’s Break is a global campaign by Kit Kat that highlights the different kinds of breaks taken by Kit Kat consumers. Kit Kat’s first global advertising campaign features the dedicated hashtag #mybreak and includes a commercial, “Celebrate the Breakers,” available online at www.youtube.com/kitkat


About Nestlé Kit Kat Green Tea

The new Made-in-Malaysia Kit Kat Green Tea is a Halal product developed and produced exclusively by Nestlé Malaysia and launched in Malaysia in 2015. Widely consumed in Japan, green tea, a key element of Japanese tea ceremonies, represents peace, revitalisation and tranquillity.

Made with authentic Japanese green tea, Kit Kat Green Tea embodies the iconic Kit Kat phrase, “Have a break, have a Kit Kat”, and is perfect for a quick, revitalising break amidst the hustle and bustle of everyday life.

Here’s how to have a winning break, Kit Kat Green Tea style:

  1. Tear the green wrapper.
  2. Break off a wafer finger.
  3. Snap the wafer finger in half, and enjoy!
For more information on Kit Kat Green Tea, please visit
http://www.nestle.com.my/brands/confectionery_and_chocolate/kitkat


About Nestlé Malaysia

Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia



For more information, please contact:

Elaine Hwang
Nestlé Products (M) Sdn Bhd.
Tel: +603 7965 6577
Email: HooiLin.Hwang@MY.nestle.com

Aw Li-Ann
INK PR & Publications
Tel: +6012 207 8285
Email: li-ann@ink.net.my



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