To Press Releases listKuala Lumpur,May 25, 2016
Nespresso, the worldwide pioneer and reference in premium portioned coffee, announces today its official arrival in Malaysia. After 30 years of continuous success and innovation in the premium portioned coffee market around the world, Nespresso once again builds on its legacy to revolutionise coffee drinking habits, bringing to Malaysia its world-renowned highest quality Grand Cru coffees, easy-to-use, stylish machines and personalised services through the Nespresso Club, Nespresso’s exclusive community for coffee connoisseurs.
“We are pleased to bring to Malaysian coffee lovers the Nespresso high quality coffee and refined experience that is already enjoyed in 64 countries worldwide,” says Geoffrey Dalziel, Business Development Manager of Nespresso Malaysia. “We believe that the potential for the Nespresso premium
portioned coffee offering in Malaysia is significant. Malaysian consumers have been enjoying and requesting high quality coffee more and more, and as a result the specialty coffee market demonstrates strong growth in our country. Nespresso is well positioned to cater to that trend.”
Perfectly Portioned Highest Quality Grand Cru coffees
Only 1 - 2% of the worldwide coffee crop meets Nespresso strict quality and aroma profile requirements for its Grand Cru coffees. The brand offers 23 Grands Crus, each one featuring a distinct aroma profile, suiting all taste preferences. The hermetically sealed aluminium capsule preserves the freshness and aromas of the coffee against damaging factors, such as light, air and humidity and ensures that all aromas are protected until extraction in the consumers’ cups.
Stylish, Smart and Easy-to-use Machines
All Nespresso machines are equipped with a unique technology that delivers an optimal equilibrium between the right water temperature, quantity and speed, along with the optimal extraction pressure, creating the perfect cup every time. Each parameter has been calculated with great precision to ensure that all the aromas from each Grand Cru can be expressed, giving it body and creating an incomparably dense and thick crema, the sign of ultimate coffee quality. Nespresso machines are specifically developed to complement and enhance the aroma, crema and flavour of Nespresso Grand Cru coffee capsules, perfect for any moment, any day. Designed to deliver extraordinary taste and convenience, each machine remains unique in itself so as to answer to various preference.
The Nespresso Club
Customers who buy Nespresso Grands Crus automatically become a member of the Nespresso Club and benefit from our range of personalised services;
- ORDER: Coffee Specialists are available every day to advise you on your coffee selection and to ensure easy ordering and convenient delivery, tailored to your needs.
- Call us at 1800-80-7001 (Toll-free)
- Click online at www.nespresso.com
- Download the “Nespresso” mobile app
- DELIVERY: The Club delivers your order wherever you are.
- CUSTOMER CARE: The Club Experts are available to answer all your questions about your machine, every day on 1800-80-7001 (Toll-free). Get an immediate technical diagnosis and the solution to meet your needs, which includes collection of your machine and return to your home free of charge, as well as the loan of a machine while yours is repaired.
Sales of Nespresso machines through trade-partners will be swiftly ramped-up over the coming months, in premier retailers and department stores such as Robinsons, Harvey Norman and Parkson.
Consumers can enjoy free coffee tastings at these venues which will be manned by coffee experts specially trained in the Nespresso systems and Grands Crus Coffee. Malaysian consumers will be able to buy their coffee machines at these point of sale totems, after which they can then order their coffee capsules via the e-commerce platforms, including online and on the mobile app, as well as the customer relationship centre.
Additionally, Nespresso is also available for businesses where employees, customers and guests can all be treated to a unique coffee experience. With a high-quality selection of coffee and professionally styled machines that are designed to prepare a consistent cup of coffee with each use, Nespresso can tailor a specific system to suit the business customer service needs.
About Nestlé Nespresso SA
SA is the pioneer and reference for highest-quality premium portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso
operates in 64 countries and has more than 10,500 employees. In 2014, it operated a global retail network of over 400 exclusive boutiques. For more information, visit the Nestlé Nespresso
corporate website: www.nestle-Nespresso.com
For more information, please contact:
Tel: (+603) 7965 6337
Joanne Lim or Yasmin Kadir
Tel: (+603) 7958 8348
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