Nestlé Rewards Consumers with Irresistible Value In Biggest Promotion Ever

To Press Releases listShah Alam,Feb 28, 2015

Nestlé Rewards Consumers with Irresistible Value In Biggest Promotion Ever
Bigger, better and more value than ever before! That is the promise of Nestlé Malaysia’s nationwide ‘Lebih Nilai, Lagi Hebat’ promotion which was announced today, offering Malaysian consumers irresistible savings for their favourite Nestlé products.

Officially launched by YB Dato’ Sri Hasan bin Malek, Minister of Domestic Trade, Cooperatives and Consumerism, at the Nestlé Factory Shah Alam Complex, the promotion is part of Nestlé’s drive to delight Malaysians with affordable, nutritious and good tasting quality products.

YB Dato’ Sri Hasan commented during the event: “Nestlé is the number one food and beverages company in Malaysia, and it is heartening to see that they are taking the lead to enhance value for Malaysians, setting a prime example for other organisations to follow suit. This consumer-friendly promotion is indeed a welcome move and the Ministry is appreciative of this initiative by Nestlé, which is in line with the Government’s firm commitment to ensure consumers receive good value for their money.”

The ‘Lebih Nilai, Lagi Hebat’ promotion provides unbeatable savings for more than 11 million promotion packs, including some of the country’s most popular Nestlé brands such as MAGGI, MILO and NESCAFÉ, amongst many others. Consumers can benefit from attractive bonus packs and premium items with purchases as well as price discounts. Selected participating retailers will also offer additional customised promotions with purchases of Nestlé products.

Mr Alois Hofbauer, Managing Director of Nestlé (Malaysia) Berhad, said, “This is part of Nestlé’s ongoing efforts to maximise value for our consumers. We have always been committed to providing superior quality food and beverages offerings at most affordable value. Now with our biggest promotion ever, Malaysians can enjoy savings of 8% to 33% on our extensive range of products.”

“As a Company that cares, Nestlé is dedicated to rewarding consumers with greater value, and we will continue to do this with attractive promotions and campaigns throughout the year. As the world’s leading Nutrition, Health and Wellness Company, we believe in doing good for society, and this promotion is certainly a true reflection of our principles,” Mr Hofbauer added.

During the launch, Mr Hofbauer expressed support for the GST implementation. Nestlé in full compliance with the Anti-Profiteering Act will proactively pass on Sales Tax savings to retailers from April 1, 2015.

The ‘Lebih Nilai, Lagi Hebat’ promotion is available in all participating outlets nationwide, ensuring that Malaysians from all walks of life can benefit from irresistible value with these fantastic offers.

For more information, please contact:

Zainun Nur Abdul Rauf
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6445

Yasmin Kadir or Joanne Lim
acorn communications
Tel: (+603) 7958 8348

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