Amazing Achievement for Malaysia as Millions Pledge to be Healthy

To Press Releases listPetaling Jaya,Mar 26, 2014


Nestlé thanks Malaysians for being the leader in healthy living in Asia.

Four weeks into the Nestlé Lebih Kebaikan Lebih Nilai (More Goodness, More Value) campaign, and Nestlé has already successfully convinced over 1.6 million Malaysians to pledge that they will start leading a healthy lifestyle. This makes Malaysia the forerunner in healthy living in Asia! The six-week campaign, which was launched recently, aims to create awareness amongst Malaysians on the importance of healthy lifestyles and demonstrate that eating healthily is not only pleasurable, but also affordable for families.

One of the objectives of the Nestlé Lebih Kebaikan Lebih Nilai campaign was to get at least 1 million Malaysians to commit that they will start leading a healthy lifestyle, by registering their pledge on the Nestlé website or at the interactive roadshows held at various locations nationwide.

"We had set ourselves a target of getting 1 million pledges but we were not sure how the Malaysian consumers would receive the campaign. However, the response has been overwhelming and we are very happy to report that we have already surpassed our target of 1 million pledges halfway through the campaign," said Alois Hofbauer, Managing Director of Nestlé Malaysia, at an event to thank Malaysians for their support of the campaign.

"This initiative is a clear expression of our Nutrition, Health and Wellness commitment and an excellent way to highlight the importance of a healthy lifestyle," said Bulcke.

"On behalf of Nestlé, I would like to congratulate all Malaysians for their commendable effort - the feedback clearly shows that Malaysians take health issues seriously and they can be assured of the continued support from Nestlé as a nutrition, health and wellness company," he added.

At the global level, Nestlé is committed to the strategic vision of being the leading Nutrition, Health and Wellness Company in the world and includes strategies to continuously create nutritional value and health benefits across its product range. Nestlé has the largest private Research and Development network in the world, and invest annually about RM5.1 billion into R&D globally.

The Nestlé Lebih Kebaikan, Lebih Nilai promotion will run from 1 March to 15 April 2014. For more information on the campaign and the consumer promotion, visit the Nestlé website or contact 1-800-88-3433 from Mondays to Fridays, between 8.00am to 8.00pm.