The New NESTLÉ NESTUM 3 in 1 Cereal Drinks

To Press Releases listKuala Lumpur,Oct 1, 2012

The New NESTUM 3 in 1 American Ginseng and Dang Gui cereal drinks. An innovation developed in partnership with Asia’s leading progressive healthcare company, Eu Yan Sang.

True to its aim of delivering nutritious and tasty products to its consumers and meeting their evolving needs, Nestlé Malaysia today introduced a healthy and convenient breakfast solution to cater for people who are always on the go, and often skip breakfast but do not want to compromise on their health.

Available in two delicious flavours – American Ginseng and Dang Gui – the new NESTUM 3 in 1 cereal drink is an innovation developed in partnership with Eu Yan Sang, a trusted household name and Asia’s leading progressive healthcare company with a strong foundation in Traditional Chinese Medicine (TCM).

This cereal drink, which is aimed at modern working adults between the ages of 25 to 35 years old, will provide consumers with the essential nutrition in the morning and help them have a better and more productive day ahead.

With a common goal of wellness and providing healthy choices, Eu Yan Sang shared with Nestlé its expertise and knowledge on the goodness of selected Asian herbs and provided the herbs to produce the nutritious cereal drink.

NESTUM is a brand that has been in Malaysia for more than 50 years. Made out of the aromatic goodness of wholegrain wheat, this nutritious cereal drink is ideal for the health-conscious as it is a good source of fiber, protein, calcium and iron, which gives consumers the right amount of nutrition that their body needs with longer lasting energy.

Integrated in the cereal drink are two traditional Asian herbs – American Ginseng and Dang Gui – both of which are known for maintaining general health, nourishing the body, improving blood circulation and providing energy. American ginseng promotes ‘yin’ energy, relieves body heat and calms the body. Dang Gui is a well known herb for women, but it is also a herb known for blood circulation and production. These cereal drinks offer consumers of today’s modern lifestyle the convenient breakfast blend of traditional goodness in easy-to-use sachets.

“Nestlé has been by the side of Malaysians for the past 100 years, providing them tasty and healthy food and beverage products and we are committed to doing so for the next 100 years and beyond,” added Vogt.

The new NESTUM 3 in 1 American Ginseng and Dang Gui cereal drinks are now available at all leading supermarkets and hypermarkets nationwide.

Issued by WestCoast Communications Sdn. Bhd. on behalf of Nestlé (Malaysia) Berhad.

For more information please contact:

Tunku Putri or Rose Dahlan
Tel: +603-7954 4505
Email: nestle@westcoast.my

Wan Alleena Faiza Abdullah
Tel:+603-7965 6000
Email: xcesscommunication@yahoo.com