Team Elite is a program in which it will support athletes so they can achieve their goals, while also allowing POWERBAR® to achieve its goal. It is a "win-win" program for the athletes and the brand itself. Just as our athletes look to POWERBAR® to fuel their successes, we look to our athletes to fuel our success through endorsements and exposure they bring to our products and brand everyday.

The athletes that been selected in Team Elite program are not only stellar athletes, but also a leader in their community. These are athletes of all levels, from up and coming young athletes to top age group, from amateurs to professionals. In short, these athletes will become POWERBAR® ambassador. We do not only focus on core sports such as athletics, triathlon swimming and cycling, but also concentrate on sports that is quite popular with the mass that can bring out the best of POWERBAR® products.

To be a member of POWERBAR® Team Elite, the criteria that we are looking for in Team Elite athletes are:

• Successful in their mind.
• Influencer or role model in their community or field.
• Clean records (non-controversy background).
• Potential in getting a lot of media coverage in their events and achievements.
• Not being sponsored by other competitor products.