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Promoting waste separation at home

We understand that plastic pollution and waste mismanagement is not an easy task and one that we simply cannot win without working together. We believe that educating and helping our local communities rise to the challenge of adopting responsible waste management and recycling habits at home is absolutely vital in ensuring positive changes.

This is why we joined hands with the Petaling Jaya City Council (MBPJ) in 2020 to launch a Recycling and Door-to-Door Collection programme in Petaling Jaya as a voluntary Extended Producer Responsibility initiative, with the aim of implementing a more effective and integrated system of solid waste management.

Jom Kitar Semula bersama Shiera

Since its inception, the programme has reached up to 90,000 households across Selangor and the Greater Kuala Lumpur, and we have successfully collected over 5,000 tonnes of recyclable waste in which more than 3,200 tonnes are of plastic materials, preventing them from ending in the landfill or leaking into the environment.

This pioneering initiative has been recognised by both the United Nations Environment Programme and Ministry of Environment Malaysia as a best practice towards advocating separation at source amongst local communities. It is currently being expanded to reach the residents of Subang Jaya, Shah Alam, Klang and the greater Kuala Lumpur in partnership with the Subang Jaya City Council (MBSJ), Shah Alam City Council (MBSA), Klang Municipal Council (MPK) and Alam Flora Environmental Solution (AFES).

Through this programme, we aim to drive greater awareness on post-consumer waste and help cultivate a better recycling mind-set and behaviour amongst more Malaysian households. This is also supportive of the Government’s target to reach a National Recycling Rate of 40% by 2025.

Recycling and Door-to-Door Collection programme

We are very pleased that our collection programme has achieved a strong participation rate thus far and continues to see a good response from Malaysians. This is a clear indicator that Malaysians Boleh and want to recycle.

By providing convenient access to recycling, such as setting up regular waste collection services and educating the public on how to easily segregate waste at home, we are making recycling an easy option for everybody.

Juan Aranols
Juan Aranols Chief Executive Officer, Nestlé (Malaysia) Berhad