MILO Fuels Stronger Sporting Nation with Kuala Lumpur 2017

To Press Releases listSep 6, 2016

MILO Fuels Stronger Sporting Nation with Kuala Lumpur 2017

As Malaysia heads into the regional spotlight of hosting the 29th SEA Games and the 9th Para ASEAN Games, otherwise known as Kuala Lumpur 2017 (KL2017), MILO® pledges its full support by partnering the Malaysian SEA Games Organising Committee (MASOC) at a sponsorship signing ceremony in Putrajaya on Monday, 5 September 2016.

The event was attended by Philomena Tan, Business Executive Manager, MILO® Business Unit, Nestlé (Malaysia) Berhad and Dato’ Lokman Hakim Ali, Secretary-General of the Ministry of Youth and Sports; YB Khairy Jamaluddin, Minister of Youth and Sports and Dato’ Seri Zolkples Embong, Chief Executive Officer of MASOC were witnesses to the event.

“Kuala Lumpur 2017 signifies a very special milestone in our country’s heritage and history as Malaysia will be celebrating its 60th year of independence. MILO® has grown alongside our nation and been part of Malaysia’s heritage, having driven grassroots sports development for over 60 years. It is only fitting that we come together with MASOC and the Ministry of Youth and Sports at this crucial time to help drive the success of Kuala Lumpur 2017 and rally the support of Malaysians so that we all do our absolute best to make our nation proud,” said Tan.

She continued, “Malaysia has proven to be a strong contender in the previous SEA Games, so more than ever, there is a need for our country to come together to put our best foot forward with all eyes on us.”

MILO®’s contribution will focus on driving support and education among the younger aspiring athletes, leveraging on its long-standing relationship with schools, initiating on-ground engagements during sports days to raise awareness of KL2017.

“We have always believed that sports teaches great life lessons such as perseverance in achieving success. We value MILO®'s commitment to sports development for the past 60 years and to our national athletes, many of whom grew from their days at MSSM-MILO®. They have gone on to compete in many international competitions including the recent Olympics in Brazil, and I hope to see them at the Kuala Lumpur 2017 games.”

"We want their stories to serve as inspiration to the future generation who might also make the nation proud one day on an international level," said Khairy.

He added that public support is also crucial to building athletes’ confidence in giving their best performance and urged Malaysians to stand strong behind our own Malaysian team.

KL2017 will be held from August 19 to 31 for the SEA Games and September 17 to 23 for the Para ASEAN Games. It will mark Malaysia’s sixth time in hosting the games which coincides with the country’s 60th Merdeka Day celebrations.

For more information on KL2017, and this partnership, visit, or MILO®’s Facebook page at MILO® Malaysia.


MASOC is the Malaysian Organising Committee for Kuala Lumpur 2017. MASOC is headed by Prime Minister, YAB Dato' Sri Mohd Najib Tun Abdul Razak, as its advisor. The Minister of Youth and Sports, YB Khairy Jamaluddin is the Chairman while Olympic Council of Malaysia (OCM) President Y.A.M. Tan Sri Tunku Imran Tuanku Jaafar and SM Nasarudin SM Nasimuddin, the President of the Malaysian Paralympic Council are the Joint-Chairman. As the Chairman, Khairy will oversee the entire organisation of the Games. The Chief Executive Officer of the Committee is Dato’ Seri Zolkples Embong. MASOC will be supported by 15 sub-committees, which were formed earlier in 2015.


Kuala Lumpur 2017 (KL2017) is the brand name of the 29th Southeast Asian Games and the 9th Para ASEAN Games. The Southeast Asian Games will take place between 19thand 31stAugust 2017. The Para ASEAN Games will be held from September 17th to 23rd 2017. The Games will coincide with the celebration of Malaysia’s 60th Independence Day as well as Malaysia Day. It will be the sixth time that Malaysia hosts the biennial games, which will see the participation of more than 7,000 athletes competing in 25 locations in the Klang Valley, Negeri Sembilan and Langkawi. More than 20,000 volunteers are also expected to take part in this event. “Rising Together" is the theme of KL2017 while a crescent-shaped kite traditionally popular in the east coast of Peninsular Malaysia, known as Wau Bulan is the chosen logo. The official mascot of KL2017 is a Malayan Tiger named Rimau, which is an abbreviation of the games' core values, namely: Respect, Integrity, Move, Attitude and Unity.


MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt, milk and cocoa, enriched with Activ-Go; a unique blend of vitamins and minerals, MILO® is the most popular beverage in Malaysia and has fuelled generations of champions.


Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit or our Facebook page at

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