Nestlé Unveils First E-Commerce Store in Malaysia

To Press Releases listPETALING JAYA,Oct 6, 2016


  • Nestlé Malaysia kicks off the launch of its first E-Commerce stores in Malaysia, with the ‘Wellness Together-Gather’ campaign.
  • Its flagship E-Commerce stores on Lazada and 11street offers nutrition-themed bundles, great product discounts of up to 45%, as well as nutritional tips based on real insights from Malaysians.
  • Offers up to RM1 million worth of savings from online grocery shopping

Nestlé Malaysia today made history as the first F&B Company in the country to launch a multi-brand wellness store in E-Commerce. The leading Nutrition, Health and Wellness Company kicked off this milestone achievement with a month-long E-Commerce wellness campaign called, ‘Wellness Together-Gather’.

Nestle Malaysia joined hands with leading Malaysian online retailers Lazada and 11street to set up its flagship E-Commerce stores.

Mr. Alois Hofbauer, Managing Director of Nestlé Malaysia, said, “Having been successful for over 100 years in Malaysia and 150 years around the world, Nestlé’s venture into E-Commerce reflects our commitment to innovate in order to continue winning the hearts and minds of Malaysians. In this day and age, digital platforms have become a vital part of people’s lives, offering greater convenience, accessibility and value.”

“Evolving with our consumers by expanding into the digital sphere is well in line with our drive to constantly innovate and grow for the long-term. We are delighted to partner with Lazada and 11street as we evolve towards the future. E-Commerce offers vast opportunities for the Group and we are confident that we will be able to leverage on this over the long-run,” he added.

Nestlé’s E-Commerce flagship stores offers wellness solutions with nutrition-themed bundles and product discounts, which are developed based on insights from real searches and social data from Malaysian moms.

The ‘Wellness Together-Gather’ campaign which runs for four week in October 2016 offers over 260 product variants from 10 brands in Nestlé Malaysia, and 30 different promotion bundles with discounts of up to 45% on Lazada and 11street. Malaysians will get up to RM1 million worth of savings from online grocery shopping through this campaign.

“Nutrition, Health and Wellness have always been the foundation that shape the way we do business in Nestlé worldwide. We are very conscious of shifts in consumer trends, with an increasing number of Malaysians becoming more mindful of their food choices and opting for healthier options. Our ‘Wellness Together-Gather’ campaign is about bringing together the convenience of grocery shopping online, with information on improving your health, and those of your loved ones at your fingertips. This is part of our promise in delivering Good Food, Good Life to all Malaysians,” concluded Mr. Hofbauer.

During the launch, guests had the opportunity to get a taste of Nestlé’s E-Commerce shopping experience, immersing themselves in the online platform and learning wellness tips from Wellness Guru, Jojo Struys, and healthy cooking ideas from celebrity Chef Muluk. Following the campaign, Jojo and Chef Muluk will also be paying surprise visits to lucky Malaysian online shoppers to bring wellness to the comfort of their own homes.

According to Hans-Peter Ressel, Chief Executive Officer, Lazada Malaysia, “As the industry leader in eCommerce, we have observed a shift in consumers online shopping behaviour, transforming from deal-hunters to brand-savvy consumers. The launch of Nestlé’s eCommerce store via Lazada Malaysia will certainly meet the evolving needs of Malaysian consumers, a testament to Nestlé’s commitment in offering a seamless online shopping experience for all. We are pleased to welcome Nestlé to our stable of premium brands on Lazada Malaysia and we look forward to collaborating with Nestlé in the upcoming months especially as we  celebrate Southeast Asia’s largest shopping event, Online Revolution, later this year.”

Bruce Lim, Vice President of Merchandising, 11street also shared, “We are pleased to collaborate with Nestlé to provide Malaysians with better opportunities to shop for groceries online. Over the past couple of months, 11street has seen searches for household items and groceries increase. By partnering with Nestle, we are bringing more relevant products items online to broaden our product variety and thus allowing Malaysians to better find what they love.”

Nestlé’s ‘Wellness Together-Gather’ campaign runs throughout the month of October, with exciting deals up for grabs and expert nutrition tips available on Nestlé’s E-Commerce stores on Lazada and 11street. Check out and to kick off your wellness journey with Nestlé!

About Nestlé Malaysia

Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit or our Facebook page at

For more information, please contact:

Maxine Lim
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 5185

Joanne Lim or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348