To Press Releases listKuala Lumpur,May 18, 2016
Shared memories bring families closer through familiar tastes, experiences and traditions. The new Nestlé Aiskrim TRADISI helps you relive these warm moments of togetherness through tradition.
Your favourite local classic flavours such as Sirap Bandung & Coconut Gula Melaka are now available in an ice cream. Introducing Nestlé Aiskrim TRADISI, Sirap Bandung and Coconut Gula Melaka in the form of an ‘ice cream potong’, the first in Malaysia.
Eating together with local delicacies may just be the fondest memories for most of us. And Nestlé Aiskrim TRADISI which comes with the tagline ‘Ukir Senyuman dengan Sepotong Kenangan’ (Savor The Delightful Taste of Tradition) aims to signify creating happy family moments with tradition.
Our all new Sirap Bandung and Coconut Gula Melaka are made to authentically represent the finest traditional tastes and flavours in our Malaysian palate. Our formula is based on popular feedback from local experts – the consumers themselves!
“We, Malaysians, love our local drinks and delicacies. Drinks such as Sirap Bandung and local delicacies like Coconut Gula Melaka are evergreen. These flavours are uniquely Malaysian and resonate with our idea of home. Hence, we decided to introduce these two homegrown favourites as new flavours in our ‘potong’ ice cream range to remind Malaysians of the good old days,” said Ms. Yit Woon Lai, Business Executive Manager of Nestlé Ice Cream.
“The potong ice cream format is a classic. It is sure to bring back memories of our childhood; of the neighbourhood ice cream man ringing the bell and dishing out those precious sticks of aiskrim potong. We hope with Nestlé Aiskrim TRADISI, we can help ice cream fans relive these good memories, especially when it comes in flavours that Malaysians love and enjoy,” continued Yit.
Nestlé Aiskrim TRADISI is available in hypermarkets and supermarkets nationwide. It comes in a multipack of 8 stick per pack at an affordable price of RM7.90. There are 3 variants available, for each individual pack you may choose either Sirap Bandung, Gula Melaka or Red Bean depending on your preferences.
For more information on Nestlé Ice Cream TRADISI visit www.nestle.com.my/brands/ice_cream/nestle_tradisi
About Nestlé Ice Cream
Nestlé is the largest ice cream manufacturer in Malaysia. Nestlé Ice Cream manufactures and markets a spectrum of ice cream brands such as:
- NESTLÉ MAT KOOL® – the most popular kids range ice cream in Malaysia made from the safest and highest quality ingredients and consists of a variety of refreshing, cool and awesome flavours
- NESTLÉ DRUMSTICK® – the cone range that comes in multiple flavours and inclusions, offering different taste and texture in a crunchy cone
- NESTLÉ LA CREMERIA® – the premium ice cream range featuring rich creamy taste, smooth texture and delicious inclusions to satisfy sweet cravings
- NESTLÉ BLUE TUB 1.5L® – this classic ice cream range is the perfect choice for sharing special family moments with
About Nestlé Malaysia
Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia
For more information, please contact:
Nabihah Ab Razak
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6690
Nicholas Stephenson / Fariza Aniah
Cohn & Wolfe Malaysia
Tel: (+603) 2035 5455
Email: Nicholas.Stephenson@cohnwolfe.com / firstname.lastname@example.org
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