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A vibrant morning unfolded at the iconic Drawbridge, Kuala Terengganu as the MILO® Malaysia Breakfast Day 2026 continued its nationwide journey with its second stop in Terengganu, attracting approximately 10,000 participants for an energetic celebration of nutritious breakfasts, active living and community spirit.
The Mayor of Kuala Terengganu City Council (MBKT), Tuan Haji Lizan Bin Che Mat, said, “We truly appreciate MILO® Malaysia Breakfast Day in bringing such a meaningful experience to the communities in Terengganu. It not only emphasises the importance of starting the day right with a balanced and nutritious breakfast with MILO®, but it also encourages the public to consistently engage in physical activities as part of their daily lifestyle. We believe this effort can contribute to their overall well-being while fostering a culture of healthy living within the community.”
The Director-General of the National Department for Culture and Arts (JKKN), Mohd Amran bin Mohd Haris, said, “Long-standing community initiatives such as MILO® Malaysia Breakfast Day reflect on-going efforts to unite the communities through meaningful and inclusive programmes. This initiative not only highlights the richness and cultural identity of Terengganu, but also encourages healthy and active lifestyles, while fostering unity and strengthening bonds within the community.”
In Terengganu, the experience is made even more distinctive as MILO® teams up with Temasya Budaya Terengganu to create a unique celebration that blends culture, arts and active living. Muhammad Yusuf Bin Azfi, 24 echoed, “This is our first time joining MILO® Malaysia Breakfast Day together and we are excited to be part of an event that promotes healthy living alongside cultural and heritage elements. This experience feels especially meaningful as we get to run along the iconic Drawbridge in Terengganu while wearing cultural accessories that reflect local identity. It is a unique way to celebrate both active living and culture at the same time, making the event even more memorable for us.”
Besides a 3km fun run, the fun-filled breakfast movement came with vibrant activities such as fitness challenges, interactive booths and on-ground activities designed to promote family engagement and bonding while the iconic MILO® Truck also sparked nostalgic childhood memories among many participants.
Alan Liong, 45 came with his hiking buddies, one of them being a retired teacher, 75 years of age. “We started as strangers through a hiking group a few years ago and over time, it turned us into close friends. We are appreciative of a fun event such as MILO® Malaysia Breakfast Day which we are joining for the second time now. At our age, it’s not just about fitness anymore, it’s about friendship, consistency and supporting each other in staying active. Next year, we’re even planning to climb Mount Kinabalu together, which shows how active lifestyles can tighten our friendships over the years.”
Ericha Fitrih, 30, who brought her whole family to the event said,“This is actually our first time joining MILO® Malaysia Breakfast Day as a whole family, from grandparents to parents, siblings and even my 19-month-old toddler. We wanted to do something different together instead of just staying at home. It’s not every day that three generations can share the same activity and today really made it special for us. The children enjoyed it, the older ones kept a comfortable pace and for us it’s really about creating memories and experiencing something healthy and fun together as a family.”
Following the successful kick-off in Sabah and second stop in Terengganu, MILO® Malaysia Breakfast Day 2026 will continue its nationwide journey to Kuantan (Pahang), Kelantan and Sarawak, before concluding with its grand finale in Putrajaya on 12 July 2026.
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About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fuelled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.Nestlé.com.my/ask-Nestlé/we-are-Nestlé.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Myra Amier
Perspective Strategies
Tel: +603 7491 3138
Mobile: +60 12 644 0510
E-mail: [email protected]
Bringing together generations and communities from all walks of life for an energizing weekend
