Packaging Sustainability

With plastic waste continuing to accumulate in landfills and in our oceans, endangering wildlife, tackling plastic pollution has never been so pressing. It is an urgent priority for us and a responsibility we take seriously.

We are accelerating our actions to tackle the plastic waste problem and are committed to making a significant difference everywhere we operate. We are making progress but there is much more to come. We want to be a leader in this space.

Our vision
None of our packaging, including plastics ends up in landfill or as litter.

1.2 billion
500 million
~ 50,000 tonnes
≈ 270,000 Malaysian households
95 % of our packaging is designed for recycling*
*Packaging Designed for Recycling (D4R) refers to packaging materials and formats which are compliant with our Rules of Packaging Sustainability (pdf, 604Kb). The D4R policies use some aspects of the EMF reporting guidelines and Consumer Goods Forum ‘Golden Design Rules’ to better align with industry views.​

Our promise in action

To address the issue of plastic pollution, we're taking tangible steps in: