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With more than 110 years of nourishing Malaysians by increasing access to nutritious and high-quality foods, in 2023, Nestlé established a transformative`Good For You’ global strategy centred on fostering healthier, more resilient communities. This long-term commitment stems from Nestlé’s ambition of providing tasty, balanced diets for present and future generations, while driving positive, sustainable change in global nutrition.

The `Good For You’ strategy rests on two strategic pillars:

  1. Portfolio & Products
    • Focus on improving nutritional value of Nestlé’s extensive product portfolio which includes innovating and renovating products to increase levels of key micronutrients, optimise nutritional profiles and provide healthier plant-based product options, along with nutritional solutions that support healthy ageing.
  2. Communication Services
    • Guiding and encouraging consumers towards balanced diets and healthier lifestyles through effective communication and engagement initiatives.
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Tastier and Healthier Choices

Offering foods and beverages that are more nutritious and with natural ingredients
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Communication and Services

Encouraging responsible consumption and nutritious choices
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Nestlé for Healthier Kids

Empowering parents, caregivers and teachers to foster healthy lifestyles in children
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Read our Nestlé in Society report

Our other ambitions