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MAGGI® Sah Malaysia Campaign rallies Malaysians to join them in contributing 50,000 meal kits to B40 communities this Merdeka

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Mon, 09/07/2020 - 10:54

KUALA LUMPUR, 27 AUGUST 2020

This August, MAGGI® launches the inaugural MAGGI® Sah Malaysia campaign with the aim of igniting optimism and spreading positivity across the country. Inspired by the way Malaysians have supported each other amid uncertain times, MAGGI® Sah Malaysia celebrates the resilience of the Malaysian community and rallies support for those in need.

As part of efforts to inspire more Malaysians to give back to communities in need, MAGGI® aims to donate a total of 50,000 meal kits to the B40 community across Malaysia through its MAGGI® Sah Malaysia campaign. This initiative to provide essential food items and create affordable and nutritious everyday meals to the lower income communities is in line with Nestlé Malaysia’s wider efforts to bring relief to vulnerable communities especially in these tough times.

[From left]: Geetha Balakrishna, Business Executive Officer, MAGGI, Nestlé (Malaysia) Berhad and Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad officiating the MAGGI Sah Malaysia Campaign during the media event.

“At Nestlé we have always been committed to our promise of Nourishing Malaysia, helping our community to have access to better quality food, and to adopt healthier lifestyles through a multitude of programmes. MAGGI® Sah Malaysia exemplifies this commitment and allows Nestlé to contribute to society in a meaningful way through our products that are essentials in many Malaysian households,” says Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad.

In addition, in celebration of Hari Merdeka and Hari Malaysia, MAGGI® has collaborated with homegrown Malaysian celebrities including Sheila Rusly, Stacy Anam, Jenn Chia, Eina Azman, Zizan Razak and Bala Ganapathi William to launch a series of videos showcasing their fondest MAGGI® memories.

MAGGI celebrity friends sharing their favourite MAGGI memories during the MAGGI Sah Malaysia Campaign media event.

“Cooking is an integral part of our lives and MAGGI® has been privileged to partner with Malaysians for close to 50 years in the preparation of tasty and balanced homemade meals. Almost everyone has a MAGGI® memory to share whether it’s the first dish they prepared, a simple meal that they bonded over with their loved ones or simply a taste of home,” says Geetha Balakrishna, Business Executive Officer, MAGGI®, Nestlé (Malaysia) Berhad.

She adds: “We are grateful that MAGGI® continues to stay close to the hearts of Malaysians. Even in the face of unprecedented difficulties, cooking continues to bring people together. We are reassured to know that a homemade meal cooked with love is tanda sayang, providing comfort to Malaysians amidst these challenging times. We are proud that MAGGI® has inspired many Malaysians to cook, in some cases for the very first time. We are glad to be able to support our consumers in preparing tasty and balanced homemade meals every day”.

Make a difference with MAGGI® Sah Malaysia Shop & Reward Contest

From 1 August to 30 September 2020, by simply purchasing any MAGGI® product and participating in the MAGGI® Sah Malaysia contest via post or WhatsApp, consumers will stand a chance to win attractive prizes and help contribute to communities in need. For every 10,000 entries received, MAGGI® will donate 1,000 meal kits according to the participants’ regional states. MAGGI® aims to donate a total of 50,000 meal kits to those in need.

Finally, in support of local artists and the B40 community, MAGGI® will auction off today limited-edition canvas prints by creative brand Loka Made and hand-painted tiffins by budding artist Irene Goh of HappyJelly.Co. The proceeds of the auction will go to University Putra Malaysia’s Putra Community Nutrition Ambassador Programme (PUTRACNAP) with the aim of developing healthier B40 communities through nutrition empowerment.

For more information on the MAGGI® Sah Malaysia campaign, please visit bit.ly/MaggiSahMalaysia.

About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of home made. To learn more, please visit www.maggi.com.my or our Facebook page at http://www.facebook.com/MaggiMalaysia

About Nestlé Malaysia
Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia


For more information, please contact:

Maxine Lim
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6650
E-mail: Maxi[email protected]

WaiQuan Wong
Golin Malaysia
Mobile: +6012-456 0308
E-mail: [email protected]


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