Promoting waste separation at home
We understand that plastic pollution and waste mismanagement is not an easy task and one that we simply cannot win without working together. We believe that educating and helping our local communities rise to the challenge of adopting responsible waste management and recycling habits at home is absolutely vital in ensuring positive changes.
In collaboration with various municipal councils in the Klang Valley and Penang, as well as concessionaires in Kuala Lumpur and Kedah, we pioneered Malaysia’s largest voluntary extended producer initiative, Project SAVE. This initiative reflects our commitment to ensuring that none of our packaging, including plastics, ends up in landfills or as litter.
Since its launch in 2020, Project SAVE has reached over 200,000 households through targeted programmes focused on recovering post-consumer recyclables. These initiatives cover a wide range of communities, including urban neighbourhoods, suburban villages, strata residences, and even junk shops through our informal sector partnerships.
As a result of these collective efforts, more than 33,000 tonnes of waste, including over 20,000 tonnes of plastic, have been diverted from landfills and the environment since 2020.
In light of the rapid expansion of our recycling programmes, we have played a pivotal role in bolstering the capabilities of KPT Recycle, our recycling partner. Together, we have spearheaded the development of their semi-automated Material Recovery Facility, tailored to meet the escalating demands of our program. This sophisticated facility now stands capable of effectively sorting a daily volume of up to 30 tonnes of recyclable materials.
With the various EPR initiatives in place, we aim to drive greater awareness on post-consumer waste and help cultivate a better recycling mind-set and behaviour amongst more Malaysian households. This is also supportive of the Government’s target to reach a National Recycling Rate of 40% by 2025.
