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Nestlé for Healthier Kids

mom and daughter

The Nestlé for Healthier Kids program (N4HK) brings together all our efforts to support parents and caregivers to raise healthier kids and inspire children themselves. It promotes healthy eating and lifestyle habits for children aged 3 to 12. Through our campaigns and initiatives, we spread awareness about the need to ensure children get the nutrients to grow and develop properly.

We share knowledge about the benefits of healthy lifestyles in the hope they will take that into adulthood. And we help kids appreciate the difference their individual diet and lifestyle choices make to the planet.

How we are helping to educate kids about healthy lifestyles Nestlé for Healthier Kids incorporates many areas of our work. Collectively, we are motivated by four core objectives, encouraging kids to:

Eat more fruits and vegetables
Girl eating watermelon
Eat managed portions
Eat managed portions
Drink more water
Boy drinking water
Exercise regularly
Date and daughter skateboarding

Here are some tasty & healthy recipes that you can cook with your kids!

The two focus areas of the program:


1. Accelerating the transformation of our product portfolio


To ensure our brands support healthier lifestyles and meet today’s nutritional needs, globally we have already:

  • Removed over 45,000 tonnes of sugar and 6,200 tonnes of saturated fat since 2014;
  • Removed over 15,000 tonnes of salt since 2012;
  • Increased the number of micro-nutrient fortified food to 185.4 billion in 2019;
  • Ensured that 99.8% of our portfolio is free of trans-fatty acids (TFA).

We have also made forward-looking commitments by 2020:

  • Add 750 million portions (80g) of vegetables;
  • Add at least 300 million portions (16g) of fiber-rich grains, pulses, nuts & seeds to products;
  • Further reduce sugars by 5%;
  • Further reduce salt by 10%;
  • Complete our commitment made in 2014, to reduce saturated fats by 10% in all relevant products that do not meet the Nestlé Nutritional Foundation criteria with respect to saturated fat.

Recent product launches including Milo, Maggi, Cerelac...

At Nestlé Malaysia, we constantly strive to transform our products to make them better from a nutritional standpoint. Nutrition is and always will be at the heart of Nestlé, and we will continue to provide products, services and knowledge in helping individuals and families to enjoy life to the fullest. This ambition is reflected in our commitments to launch more nutritious and affordable foods and beverages year on year, improve nutrition through fibre-rich grains and vegetables as well as fortify our products with important micronutrients to address under-nutrition in Malaysia.

In 2019, globally we launched over 1,398 nutritious food and drink products, adding to the 1,300 products that we had launched in 2018. In the same year, we provided over 185.4 billion servings of fortified foods and beverages in 64 countries where people lack vital micronutrients such as iodine or iron.

Here are some examples:

ASCENDA milk powder

Nourishment for a holistic development with ASCENDA milk powder


ASCENDA milk powder is a scientifically formulated milk powder with complete nutrition catering to children* experiencing growth concerns. It is formulated with protein comprising 100% dairy and provides 100% of the daily recommended intake of iron and zinc in two servings. ASCENDA also contains sphingomyelin, DHA, lutein and choline, the essentials to support cognitive development and learning.

*1 to 7 years old

Milo Nutri Pluz

Calcium equivalent to a glass of milk with Milo


Milo Nutri Pluz is high in calcium and Vitamin D. In fact, its calcium content in one serving is equivalent to that in a glass of milk. It is also a great source of protein. Formulated with even less added sugar (sucrose) than Milo UHT, two servings of this nutritious drink meet 53% and 48% of daily Vitamin D and calcium needs respectively.


Nutritionally-appropriate snacking with Cerelac


Cerelac Nutripuffs is a nutritionally-appropriate snack for children aged 12 months and above, made from the goodness of oats and vegetables. High in iron, Vitamin B1, calcium and zinc, this baked treat comes in a round shape which is easy to consume, supporting independent feeding and motor skills development.


Organic formulated milk powder with S-26


Catering to the needs of toddlers aged 12 months and above, S-26 Progress Organic is a formulated milk powder for children; fortified with 11 key nutrients, including DHA, AA and Oligofructose that help to facilitate a child’s growth and development. Ensuring only the best quality ingredients are used, the product utilises organic milk certified by the National Association for Sustainable Agriculture Australia.

Encouraging Healthy Cooking, Eating and Lifestyles

To support the overall well-being of Malaysians from all facets of society, it is crucial to raise awareness on the importance of cultivating healthier lifestyles and consumption habits.

To instil good nutrition amongst communities, we partner with like-minded stakeholders such as the local authorities and nutrition organisations.

Here are some examples:

Nestlé for Healthier Kids School Programme

Nestlé for Healthier Kids School Programme

Established in Malaysia in 2010, Nestlé for Healthier Kids School Programme collaborates with the Ministry of Education Malaysia and the Nutrition Society of Malaysia. The programme is focused on conveying the foundations of nutrition knowledge to primary school students, aged 7 to 12 years old. Topics covered include the Malaysian Food Pyramid, Food Portioning, Healthy Food Choices as well as physical activity. Through our dedicated efforts,  we have positively impacted more than 122,000 students across Malaysia since 2010.

International Chefs Day with Nestlé Professional

MILO Sports

MILO has played an important role in the grassroot sports development in Malaysia since the 1950s with a wide range of initiatives and has led the way in nourishing an active and healthy nation. Through MILO Sports, we strive to unite Malaysians with a single-minded purpose to grow healthier together with sports and physical activity, supported by the nourishment and energy provided by Milo. MILO Sports offer wide range of sports programmes such as MILO Hidup Bola, MILO Champions Clinic and Milo ActivJam Senam Aerobik. Today, the programmes under MILO Sports have engaged over 618,000 Malaysians.

Maggi Secondary School Cooking Competition

Maggi Secondary School Cooking Competition

As part of our commitment to encourage young Malaysians to make better nutritional choices, our Maggi Secondary School Cooking Competition aims to inspire and nurture budding chefs to discover the goodness of cooking homemade meals. In partnership with the Ministry of Education Malaysia, the objectives of the Maggi Secondary School Cooking Competition is to instill a love for well-balanced home-cooked meals amongst Malaysian students through a fun and interactive format; to promote awareness of good nutrition and to support them in potentially pursuing cooking as a career. Since its inception in 1997, the programme have positively impacted 10,000 schools and over 341,000 students.