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Programme provides 6 months fund allowance, mentorship and a platform to help start up & support the entrepreneurial spirit of Malaysian youth
NESCAFÉ recently unveiled “Projek Hidupkan Duniamu”, a refreshed youth empowerment initiative that will invest up to RM500,000 to support young Malaysians to transform their passion into meaningful opportunities for their new start-ups and work towards a more sustainable future. Inspired by the stories, resilience and determination uncovered through its “Ngopi Dulu & Kekal Bersemangat Bersama” campaign, which connected the brand with communities and frontliners across Malaysia, NESCAFÉ observed that young Malaysians stood out for their drive to pursue their ambitions while balancing studies, careers and financial responsibilities.
NESCAFÉ launched “Projek Hidupkan Duniamu”- a refreshed youth empowerment initiative to help young Malaysians transform their passions into possibility.
Recognising that passion alone is not always enough, the brand saw an opportunity to provide greater support to help them take the next step towards materialising their dreams. Building on the foundation of the NESCAFÉ Youth Entrepreneurship Programme (NYEP), the six-month programme will provide selected high-potential young Malaysians with financial support, mentorship and a platform to pursue their own start-up creation.
The programme supports participants in three meaningful ways: providing financial assistance to give them greater flexibility to focus on their ambitions, connecting them with dedicated mentors to guide their journey and celebrating their progress by sharing their stories to inspire others. Through this holistic approach, NESCAFÉ aims to help bridge the gap between passion and sustainable opportunity.
Rooted in NESCAFÉ’s global Make Your World philosophy, “Projek Hidupkan Duniamu” reflects the belief that everyone deserves the opportunity to pursue what brings purpose and meaning to their lives.
Rooted in NESCAFÉ's global Make Your World philosophy, "Projek Hidupkan Duniamu" reflects the belief that everyone deserves the opportunity to pursue their passion into meaningful opportunities. (From left) Normalis Mohd Sharif, Executive Director, Human Resources, Nestlé Malaysia, Singapore and Brunei, Tengku Ida Adura Tengku Ismail, Executive Director, Legal & Secretarial and Company Secretary, Nestlé Malaysia, Norkhayati Mohamed Hashini, Business Executive Officer, Coffee, Nestle Malaysia, Juan Aranols, Chief Executive Officer, Nestlé Malaysia, Singapore and Brunei, Raef Labaki, Chief Marketing Officer, Nestle Malaysia, Tim Aird, Sales Director, Nestlé Malaysia & Singapore and Raja Nurmaria Murni Raja Nur Azmi, Executive Director, Group Corporate Affairs, Nestlé Malaysia.
"Through our engagement with communities and frontliners across Malaysia, we witnessed the power of purpose and determination in helping people overcome challenges and pursue what matters most to them. Their stories reminded us that while ambition is abundant, access to opportunities can often make the difference. Through “Projek Hidupkan Duniamu”, we hope to provide young Malaysians with the confidence, support and opportunities they need to take meaningful steps towards their future," said Juan Aranols, Chief Executive Officer, Nestlé Malaysia, Singapore and Brunei.
Juan Aranols, Chief Executive Officer, Nestlé Malaysia, Singapore and Brunei shares that "Projek Hidupkan Duniamu" will invest up to RM500,000 to help young Malaysians.
Young Malaysians looking to turn their passion into a sustainable opportunity are required to submit a 60-second TikTok video articulating why they are deserving of a place in the programme. Submissions will be open from 1st October in conjunction with International Coffee Month, so stay tuned to NESCAFÉ Malaysia's social media channels and upcoming roadshows for more information on the application process, selection criteria and financial support available under the Projek Hidupkan Duniamu initiative.
To celebrate these stories and bring the spirit of Hidupkan Duniamu to life, NESCAFÉ hosted the "Hidupkan Duniamu Bersama NESCAFÉ" concourse event from 8 to 13 September at the Lower Ground East Court, IOI City Mall Putrajaya. Visitors could connect with inspiring frontliners and community representatives, enjoy interactive activities and discover the latest additions to the NESCAFÉ range, including NESCAFÉ Espresso Concentrate, NESCAFÉ Spanish Latte and NESCAFÉ Tiramisu Latte. The event also featured appearances by NESCAFÉ celebrity partners Black Hanifah and Yusof Hashim.
Visitors discovering more about NESCAFÉ through interactive activities at the "Hidupkan Duniamu Bersama NESCAFÉ" concourse event.
NESCAFÉ will continue bringing the spirit of semangat, optimism and resilience to communities across Malaysia through future Hidupkan Duniamu Bersama NESCAFÉ roadshow stops, including Sunway Pyramid and Queensbay Mall.
For more information, please visit www.nescafe.com.my, Facebook at NESCAFÉ Malaysia (facebook.com/Nescafe.MY) and Instagram at @nescafe_my.
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About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.Nestlé.com.my/ask-Nestlé/we-are-Nestlé.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: +603 7965 6456
Mobile: +60 12 235 6865
E-mail: [email protected]
Myra Amier
Perspective Strategies
Tel: +603 7491 3138
Mobile: +60 12 644 0510
E-mail: [email protected]
