Nestlé Ice Cream today launched La Cremeria® Classically Mint, an indulgent new single-serve dessert flavour crafted for discerning, modern women to enjoy a delectable, comforting moment to themselves, amidst their full-on lives. The launch was held in Zebra Square, Kuala Lumpur.
La Cremeria® Classically Mint is a meticulously crafted ice-cream that serves to remind women that ‘The World Can Wait’, while they claim much-deserved, mini moments of indulgence.
“Our mission is focused on helping people find moments of indulgence that lets them enjoy life. And we thought about what flavours can help deliver this message. La Cremeria® Classically Mint offers a full sensory experience,” said Yit Woon Lai, Business Executive Officer at Nestlé Ice Cream. “Ice cream fans will love our smooth and creamy mint-flavoured ice cream, sprinkled with crunchy cookie bits, so you get added texture and a satisfying mouth feel. And all this, encased in a rich, chocolate shell.”
Letting the world wait whilst enjoying personal time is a long-standing La Cremeria® brand belief, as these moments of indulgence promotes an overall sense of well-being.
“Tucking into a decadent serving of ice cream is a pretty good way to give yourself time and let the world wait— whether it’s the deadlines or the dishes. La Cremeria® recognises that women juggle multiple roles at work and at home. In an effort to accomplish more in the same amount of time, we often put off self-care altogether,” Yit added.
In celebration of the launch, La Cremeria® invited a diverse group of inspirational women to engage and encourage busy women everywhere to practice better self-care, in line with La Cremeria’s ‘The World Can Wait’ philosophy. Singer, actress and launch emcee Cheryl Samad moderated a lively discussion between actress and TV personality Sarah Lian, certified life coach Sharmini Hensen, and Nestlé Ice Cream Consumer Marketing Manager, Farrah Salina Norman, on the importance of self-care and the benefits of living a healthy and balanced life as women.
“As a brand, La Cremeria® wants to remind women in all of society to prioritise their mental, emotional, and physical wellbeing. It is more important than ever before for women to indulge in time for themselves in their busy lives, whilst collectively celebrating empathy, self-satisfaction, and self-worth,” said Yit.
La Cremeria® Classically Mint is the newest flavour under the brand, which three years ago released Absolutely Almond and Heavenly Chocolate.
La Cremeria® Classically Mint is available in 75ml sticks and Mini Multipacks, with a recommended retail price of RM3.50 and RM10.92 respectively. They are available in major hypermarkets, supermarkets, convenience stores, petro-marts, and other retail outlets nationwide.
Follow La Cremeria® on Facebook to join in on the conversation and find out more about La Cremeria® Classically Mint events and roadshows.
For high-res images, please visit La Cremeria®’s online press kit: bit.ly/LCMINT
About Nestlé Ice Cream
Nestlé is the largest ice cream manufacturer in Malaysia. Nestlé Ice Cream manufactures and markets a spectrum of ice cream brands such as:
- NESTLÉ MAT KOOL® – the most popular kids range ice cream in Malaysia made from the safest and highest quality ingredients and consists of a variety of refreshing, cool and awesome flavours
- NESTLÉ DRUMSTICK® – the cone range that comes in multiple flavours and inclusions, offering different taste and texture in a crunchy cone
- NESTLÉ LA CREMERIA® – the premium ice cream range featuring rich creamy taste, smooth texture and delicious inclusions to satisfy sweet cravings
- NESTLÉ BLUE TUB 1.5L® – this classic ice cream range is the perfect choice for sharing special family moments
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at
https://www.facebook.com/Nestle.Malaysia
For more information, please contact:
Maxine Lim
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6650
Email : [email protected]
Eleda Zaaba
Commas PR Sdn Bhd
Tel: (+601) 6233 1249
E-mail: [email protected]