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Empowering Malaysian women nationwide to take action through practice, with RM5,000 in funding and mentorship opportunities open for submissions until 30 June
MAGGI® has reinforced its long-standing commitment to empowering Malaysian women through a recent collaboration with the Community Development Department (KEMAS), a government agency focused on strengthening community development and rural education in Malaysia. This partnership advances a shared mission to uplift communities by bringing Program MAGGI® Wanita Cukup Berani (Program MAGGI® WCB) directly to communities at the grassroots, enabling women to build confidence, pursue economic opportunities, and take meaningful steps toward financial independence through food.
As part of Program MAGGI® WCB 4.0, women nationwide are now invited to submit their business ideas by 30 June for the opportunity to receive RM5,000 in seed funding and eight weeks of intensive mentorship, a practical pathway to turn ambition into action.
The initiative kicked off at the Pusat Kegiatan Masyarakat (PKM) in Bandar Baru Klang, serving as a platform for meaningful transformation. By integrating Program MAGGI® WCB into KEMAS’ established community network, the programme specifically targets women from B40 communities, bridging the gap between traditional skills and modern entrepreneurship.
A Partnership Built on Grassroots Growth
Since its inception, Program MAGGI® WCB has grown from a culinary programme into a nationwide movement with a bold target to reach 10,000 women by the end of 2026, MAGGI® continues to leverage cooking as an accessible entry point to teach business fundamentals, including digital marketing and financial management.
KEMAS, which is currently undergoing a digital transformation to better serve rural and underserved communities, provides an ideal infrastructure for this growth. This collaboration creates a seamless pathway for women to move from learning to doing because practice turns empowerment into action, supported by a structured ecosystem of guidance and mentorship.
The Power of the First Step
“Program MAGGI® Wanita Cukup Berani is about having the courage to take the first step toward a better life,” said Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore. “Today, that first step matters more than ever. As the digital economy continues to grow, women who begin now have the opportunity to build sustainable income streams, gain confidence, and create brighter futures for themselves and their families.
Women have always been the backbone of families and communities, and increasingly, they are becoming a key pillar of the nation’s economy. When we uplift women, we uplift entire households and future generations. Through KEMAS, alongside collaborations with Google and TikTok, we are providing not just inspiration, but practical tools, mentorship, and real opportunities for women to grow and succeed. With the business idea submission challenge closing on 30 June, we encourage women across Malaysia to take that first step now — because empowerment begins when women dare to start putting ideas into practice.”
Bridging the Gap Between Intention and Action
Participants in Program MAGGI® WCB are encouraged to submit their business ideas as a first step toward entrepreneurship. Five selected participants will receive RM5,000 each in seed funding, along with eight weeks of structured mentorship designed to help them validate, refine, and launch their ideas.
Datuk Mohd Hanafiah Man, Director-General of KEMAS added: "At KEMAS, we are committed to creating sustainable pathways for women to thrive. Submitting a business idea through Program MAGGI® WCB is more than an application; it is a powerful act of ownership. With Program MAGGI® WCB’s blend of online learning, mentorship, and community support, women can now take that step with confidence. The 30 June deadline presents a timely opportunity for Malaysian women, especially those in B40 communities, to turn their ideas into real income-generating ventures. Together with MAGGI®, we are making entrepreneurship more accessible, practical, and achievable for all."
Turning Practice into Progress for Malaysian Women
The event at PKM Bandar Baru Klang served as a vibrant community touchpoint, featuring a multi-faceted programme designed to foster both personal and professional growth:
- Entrepreneurial excellence: A dedicated business seminar by Program MAGGI® WCB mentor Anne Idris and KEMAS provided participants with essential knowledge on starting and scaling sustainable businesses.
- Culinary mastery: A signature MAGGI® cooking demonstration highlighted how nutrition and flavour can form the foundation of a home-based food business.
- The confidence catalyst: Program MAGGI® WCB mentor Wan Alleena Abdullah led a “Confidence & Grooming Talk,” focusing on self-presentation, communication, and personal branding.
- Inspiration & mentorship: Successful entrepreneurs shared real stories of resilience, offering participants a roadmap to begin their own income-generating journeys.
Looking Ahead
The journey toward confidence is now more accessible than ever. Malaysian women are encouraged to submit their business ideas before 30 June, complete the four online modules, and join the movement at https://www.maggi.my/ms/maggi-happenings/WanitaCukupBerani_Musim4/.
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About MAGGI® Wanita Cukup Berani
Since its launch, Program MAGGI® WCB has reached thousands of Malaysian women, helping them build confidence, explore new skills, and unlock opportunities that empower both their personal and professional lives. Rooted in the belief that women are the core pillars of families and communities, WCB was created to empower them with the support and opportunities needed to grow, thrive, and shape future generations. The programme combines practical learning with community support, proving that courage, confidence, and the right guidance can change lives.
About MAGGI®
MAGGI® is the iconic food brand in Malaysia, committed to creating good-food moments that bring families closer together. For over 50 years, MAGGI® has been proudly made in Malaysia, by Malaysians, delivering high-quality Halal products through a 100% local workforce.
Nestlé’s Batu Tiga Factory, home to MAGGI®, is the Group’s largest food factory in Southeast Asia. This facility stands as a cornerstone of Nestlé’s operations in the country, upholding the highest standards of Halal compliance, quality assurance, safety, and environmental stewardship.
MAGGI® continues to support Malaysia’s human capital development by nurturing local talent, empowering and uplifting communities through its various programmes and initiatives. Through its wide range of products and food solutions from noodles to culinary innovations, MAGGI® continues to delight and inspire Malaysians to prepare fresh, tasty and balanced homemade meals that they love every day.
To learn more, please visit http://www.maggi.my.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.Nestlé.com.my/ask-Nestlé/we-are-Nestlé.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Farah Aqilah or Deepa Mukundan
acorn communications
Tel: (+603) 7958 8348
Mobile: +6019-917 4451 (Farah) or
+6010-426 5857 (Deepa)
E-mail: [email protected]
