Kuching, 22 August 2022 – The recently-concluded MAGGI® “Jom Masak & Berkongsi Bersama” campaign which celebrated the Tadau Kaamatan and Hari Gawai festivities in Sabah and Sarawak respectively, raised a total of RM42,437 in aid of the underprivileged communities.
Proceeds from the campaign will be channeled to three charity homes - the Malaysian Red Crescent Society in Sabah; as well as Hope Place and Special Needs Society Kuching in Sarawak. The beneficiaries will receive upgrades to their existing living facilities as well as contributions including furniture, food and household supplies, which will be distributed to members and communities in need, including people with intellectual disability and welfare homes.
Speaking at the MAGGI® "Jom Masak & Berkongsi Bersama" closing ceremony held at 1Borneo Hypermall today, Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “We are deeply grateful and humbled by the love and support we have been receiving from the communities in the East Malaysia over the years. It is indeed a privilege for us to celebrate the Tadau Kaamatan and Hari Gawai festivities together with the community, while extending our helping hand to the underserved segments of the society through our MAGGI® “Jom Masak & Berkongsi Bersama” campaign.
“The response to the MAGGI® “Jom Masak & Berkongsi Bersama” campaign has been amazing as we’ve received a total of more than 400,000 contest entries! Through our campaign partnership with the charity homes, we will now channel the raised funds to these deserving communities as part of our corporate social responsibility (CSR) activation and thus mirroring the hope, humanity and spirit of the Harvest Festival,” said Geetha.
Datuk Asnan Yunus Chung, Chairman of the Malaysian Red Crescent Society in Sabah extended his heartfelt gratitude for the contributions from the MAGGI® campaign. “The funds will be used to improve the conditions of our transportation vehicles to ensure we are able to efficiently deliver food and other critical supplies to the underserved communities, especially in the rural areas,” said Datuk Asnan.
“We have and will always hold dearly to the phrase ‘It takes a caring society to raise a special child’. The contributions received via MAGGI® will be used to upgrade the condition of our operation centre, which directly benefit individuals with learning disabilities within the community,” said Mr. Joseph K L Chuo, President of Special Needs Society Kuching (SNSK).
The MAGGI® "Jom Masak & Berkongsi Bersama" campaign ran from 1 May to 30 June 2022, with MAGGI® contributing RM0.10 for every contest entry received. Ms. Rabiyahton Binti Diwa, 40 years old, from Sabah and Mr. Mohamad Shamsuddin Bin Sanusi, 57 years old, from Sarawak were declared the grand prize winners to drive home a brand-new Toyota Hilux Double Cab 2.4E (AT) 4X4 each. Meanwhile, 4 runners-up from the two states received cash prizes of RM2,000, each.
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: +603 7965 6456
E-mail: [email protected]
Nurul Atiqah Mustapa
Tel: +603 7491 3138
E-mail: [email protected]