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Kuala Lumpur, 30 March, 2023 – Nestlé’s KitKat® is welcoming the month of Ramadan and the upcoming Hari Raya festivities with the launch of the “Rezeki Dikongsi Bersama” campaign, which showcases the spirit of sharing and togetherness amongst Malaysians. The campaign features exciting Raya limited-edition product offerings, a KitKat® Raya animated music video and various special collaborations.
[L-R] Chew Soi Ping, Executive Director of Sales Nestlé MYSG; Frederic Porchet, Business Executive Officer of Nestlé Confectionery; Dato' Adnan Pawanteh, Executive Director of Corporate Affairs, Nestlé Malaysia with [Right] AEON Leadership Team unveiled the First-of-its-kind Raya Limited-Edition KitKat® Ketupat.Frederic Porchet, Business Executive Officer of Nestlé Confectionary explained that the KitKat® “Rezeki Dikongsi Bersama” Raya campaign aims to connect people via tasty, memorable KitKat® moments together. The month of Ramadan and the upcoming Hari Raya celebration are equally meaningful times of the year for many Malaysians, regardless of race or background. It is a fantastic time to gather with families, neighbours and friends to cele-break all the joy and festivities of the season. Just like our catchphrase - “Have a Break, Have a KitKat”, it’s all about enjoying a break, having a wonderful time together and sharing ‘rezeki’ all around,” said Frederic.
This year, KitKat® is introducing the Raya limited-edition KitKat® Ketupat which offers consumers a perfect balance of smooth milk chocolate and crispy wafer encased in a first-of-its-kind ‘Ketupat’ motif stamped onto the KitKat® 4-Fingers chocolate bars. Ketupat is an iconic Ramadan and Hari Raya delicacy, made of cooked rice compressed and wrapped in woven coconut leaves. The intricate weaving pattern of Ketupat also represents Silaturrahim, a form of good relationship and friendship that is celebrated in Malaysian culture as well as Islamic traditions – signifying the spirit of “Rezeki Dikongsi Bersama” campaign. On this premise, the KitKat® Ketupat hopes to spread love, joy and togetherness into many homes over the Raya celebrations and inspire Malaysians to share their ’rezeki’ with everyone!
The Raya limited-edition KitKat® Ketupat comes in four unique collectible designs with each showcasing significant moments of Raya traditions making it the perfect Raya gift to share and ‘cele-break’ with friends and family. The KitKat® Ketupat is available in two different pack formats, KitKat® Ketupat 4-Fingers Multipack of 4 and KitKat® Ketupat 4-Fingers Multipack of 2.
KitKat® is also collaborating with popular contemporary fashion brand, Mimpikita to launch the limited-edition KitKat® x Mimpikita Raya Edition pack which includes a Luminarc drinking glass specially designed by Mimpikita with 2 packs of KitKat® Mini 9g Sharebags. These stylish glass mugs come in three exclusive designs to be collected.
The KitKat® “Rezeki Dikongsi Bersama” Raya campaign launch event showcased two local celebrities MK K-Clique and Nabila Razali who performed the KitKat® “Rezeki Dikongsi Bersama” theme song featured in KitKat®’s latest Raya animated music video. Embodying the values that the Ramadan and Raya seasons represent, KitKat®’s Raya animated music video celebrates all the meaningful moments that bring people closer together during the festive season. The animated music video was inspired by the characters featured on the KitKat® Ketupat’s packaging which portrays diversity, togetherness and the joy of sharing ‘rezeki’.
Nabila Razali and MK K-Clique performing the KitKat® "Rezeki Dikongsi Bersama" theme song.MK K-Clique shared that while food is a big part of the Ramadan and Hari Raya celebration, the festive season is made even more meaningful when you share your ‘rezeki’ with everyone around you. “I am honoured to be back again and be part of the KitKat® “Rezeki Dikongsi Bersama” campaign together with Nabila Razali this year. We hope this song will liven up the spirit of Ramadan and Hari Raya for everyone this year,” enthused MK. Check out this LINK or visit KitKat®’s YouTube channel to watch the video.
As part of the campaign, KitKat® also contributed RM10,000 to AEON Mesra, a community outreach initiative by the Malaysian AEON Foundation. This community outreach effort enables underprivileged children to enjoy shopping sprees at AEON outlets during the Ramadan festive season, and further spreading joy for the upcoming Hari Raya celebration.
[L-R] Dato' Adnan Pawanteh and Frederic Porchet presenting the mock cheque of RM10,000 to the representative of AEON Mesra, Malaysian Aeon Foundation.In addition, Malaysians can also share their ‘rezeki’ by visiting the KitKat®’s YouTube channel, Facebook and Instagram and “LIKE” the KitKat®’s Raya music video featuring MK K-Clique and Nabila Razali. KitKat® will contribute RM2 for every "LIKE", up to a total of RM100,000, with all proceeds to go to selected charity organisations. Subject to terms and conditions.
From 30 March until 2 April 2023, KitKat® will be staging its 4-day consumer roadshow at LG2 Central Avenue, Sunway Pyramid with exciting activities and offers not to be missed.
For more information, please visit https://www.nestle.com.my/brands/confectionery, FB at https://www.facebook.com/KitKatMalaysia and IG at www.instagram.com/KitKatMalaysia
About Nestlé KitKat®
Created in 1935, KitKat® was first known as Rowntree Chocolate Crisp. Two years later, the name has changed to KitKat®. In 1988, KitKat® became part of Nestlé range of confectionery products. It grew to be the no. 1 chocolate brand in Malaysia, enjoyed by young and old as a light snack. Today, it is exported to more than 14 countries globally. KitKat® is 100% Halal and is produced locally at Nestlé’s Halal-certified facility in Chembong, Negeri Sembilan.
“Have a break, have a KitKat®” has become a popular phrase, aptly describing the enjoyment of the chocolate-coated wafers whenever one needs to take a break amidst a busy and stressful moment.
Nestlé’s KitKat® is the first global confectionary brand to be made from 100% sustainable cocoa sourced under the Nestlé’s Cocoa Plan. The brand has pledged to be carbon neutral by 2025. KitKat® aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of its plan.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: +603 7965 6456
Email : [email protected]
Nurul Atiqah Mustapa
Perspective Strategies
Tel: +603 7491 3138
Email : [email protected]