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RM0.10 will be donated to charity homes with every purchase of KITKAT packs
Petaling Jaya, Selangor, April 12, 2022 - The time of Ramadhan and Syawal signifies a time of compassion, sharing and gratitude. These holy months are celebrated among loved ones by Muslims around the world, encouraging kind virtues not only among those celebrating but often extended to everybody around. KITKAT is all about putting a smile on everyone’s faces so in hopes of making this festive season even more joyful, KITKAT is joining in to Break fast and cele-Break Raya with its consumers this year.
KITKAT is embracing Ramadhan virtues with its #RezekiDikongsiBersama nationwide campaign happening from 1-April until 31-May 2022. During this duration, RM0.10 will be donated to charity organisations with every purchase of KITKAT packs. The organisations include the Yayasan Food Bank Malaysia, Dignity for Children Foundation, and EPIC Homes.
Centred on giving back to society, #RezekiDikongsiBersama campaign also aims to drive #SupportLokal through its collaboration with two local Malaysian businesses. One of which is “BINGKA”, a design brand that is unique to the Malaysian culture. A special BINGKA x KITKAT exclusive line of merchandise will also be on sale in conjunction with the campaign, including the KITKAT Luminarc glass jar designed by BINGKA. The second business is “Sugar and I”, a favourite local bakery that will have KITKAT flavoured bombolinis for sale. Both wonderful partners are in sync with the mission at hand and will participate to donate a percentage of their sales throughout the campaign duration.
Frédéric Porchet, Business Executive Officer for Confectionery Business Unit, Nestlé Malaysia and Singapore, said “We recognize that Ramadhan is a month that promotes generosity and compassion, and KITKAT wants to embrace that. This campaign is a humble way for one of Malaysian’s favourite chocolate brands to be part of this blessed season. The charity homes were chosen for the exemplary and meaningful work they do. The donation will allow them to pay it forward and offer more for the community.”
Yayasan Food Bank Malaysia distributes food aid to the underprivileged communities while Dignity for Children Foundation is working to break the cycle of poverty among urban poor children through quality education. EPIC Homes transforms peoples’ lives by providing them shelters, with their current focus set on helping the Orang Asli communitiesin Peninsular Malaysia.
KITKAT celebrates with their consumers through its Raya Edition products with new festive sleeves adorning the packaging. This special range of Raya inspired products include the KITKAT Luminarc Glass Jar with 2 Packs of KITKAT Mini Sharebags, KITKAT 4F 3+1 Raya Multipack, KITKAT 12s Sharebag Raya Sleeve and KITKAT Senses Raya Sleeve.
KITKAT is also offering new ways for you to maximize the Raya fun! Share how you Berkongsi Rezeki using the #RezekiDikongsiBersama filter, and don’t forget to check out the music video to enjoy some Raya jam and send a Raya wish to your loved ones through KITKAT E-greeting.
Ramadhan and Syawal also means getting creative in the kitchen. KITKAT is inviting their fans to try out the enjoyable baking recipes perfectly made for the festive season.
New #KITKATEasyRecipeasy videos will be released on https://www.youtube.com/KitKatMalaysia
About Nestlé KITKAT
Created in 1935, KITKAT became part of Nestlé’s range of confectionery products in 1988, and has grown to become one of Nestlé’s billionaire brands. Enjoyed by all, this light snack is Malaysia’s No.1 chocolate brand, and is exported to 14 countries globally. Nestlé KITKAT is the first global confectionary brand to be made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan.
The phrase “Have a break, have a KITKAT” aptly describes the mission of KITKAT – to help you take break when you need it the most. Nestlé KITKAT celebrates all the different kinds of breaks KITKAT lovers take - fun, spontaneous, delicious, indulgent, and rewarding. Whether you’re sinking under a sea of paperwork or working like a machine, you can delight in this sweet treat, now made with 100% sustainable cocoa, anytime, anywhere and any way. KITKAT is 100% Halal and produced locally at Nestlé’s Halal-certified facility in Chembong, Negeri Sembilan.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: +603 7965 6456
E-mail: [email protected]
Aw Li-Ann / Syahirah Amran
INK PR Sdn Bhd
Tel: +603 7499 2882 / 2883
E-mail: [email protected] / [email protected]