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Through MAGGI® Bubur Lambuk Berkat Setempat, the brand strengthens its long-standing commitment to giving back while supporting communities nationwide.
Across Malaysia, Bubur Lambuk has long been a defining symbol of Ramadan — prepared in communal pots and shared in the spirit of togetherness. As a trusted kitchen companion amongst Malaysians, for more than 20 years, MAGGI® has supported this cherished tradition nationwide.
In 2026, this meaningful commitment continues through MAGGI® Bubur Lambuk Berkat Setempat, uniting mosques, neighbourhood associations, universities and local organisations to prepare and distribute over 400,000 bowls of Bubur Lambuk across more than 300 locations nationwide. Rooted in the values of compassion and generosity, the initiative reflects MAGGI®’s enduring belief in giving back to the communities it has long served.
Beyond contributing ingredients, MAGGI® provides trusted flavour solutions and practical cooking support to ensure large-scale preparations are carried out smoothly while preserving the distinctive regional character of Bubur Lambuk. Made tastier and more convenient with MAGGI® CukupRasa™, the recipe enhances flavour and ensures consistency — especially important when cooking in large quantities. From preparation to distribution before iftar, each pot reflects the collective spirit of Ramadan.
This year, the initiative expands to selected universities including Universiti Putra Malaysia (UPM), Universiti Teknologi MARA (UiTM), Universiti Malaysia Kelantan (UMK) and Universiti Malaysia Terengganu (UMT), alongside collaborations with women’s associations such as PUSPANITA and Penerokawati. By involving students and community women’s groups in large-scale cooking and distribution efforts, MAGGI® helps keep the tradition alive across generations while giving younger participants valuable exposure to its cultural significance.
Retailer partnerships with Segi Fresh and Econsave further support ingredient sourcing and community engagement, enabling preparations to be carried out effectively at scale while expanding the initiative’s reach to more communities — bringing warmth and nourishment to even more people during Ramadan.
To amplify these efforts, MAGGI® is introducing the MAGGI® Bubur Lambuk Map under the Bubur Lambuk Berkat Setempat initiative. The nationwide digital feature highlights participating locations while showcasing the scale of preparations and spotlighting the dedicated cooks, volunteers and community members behind every pot — celebrating the shared spirit that makes Ramadan meaningful.
For MAGGI®, Bubur Lambuk symbolises unity, generosity and the simple act of sharing.
“Giving back to local communities during Ramadan has become a deeply meaningful tradition for us at MAGGI®,” said Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia. “For more than 20 years, we have had the privilege of supporting Bubur Lambuk preparations across Malaysia. It reflects the spirit of togetherness and generosity that defines this holy month. We are honoured to continue contributing in ways that bring warmth and nourishment to families and communities year after year.”
Beyond community kitchens, MAGGI®’s Ramadan initiatives also extend into everyday homes through simple sahur, iftar and Raya recipes designed to inspire confidence in home cooking while supporting families during the festive season.
These efforts are complemented by the ongoing MAGGI® Riang Raya Contest, inviting consumers to recreate festive dishes inspired by the MAGGI® Wheel of Flavours (Raya Edition)[1] for a chance to win prizes worth over RM500,000.
Running from 1 January to 19 April 2026 — spanning Chinese New Year through Ramadan and Raya — the contest offers participants the opportunity to win:
- 2 x New Proton X50
- 16 x exclusive 999.9 Fine Gold MAGGI® product-inspired pieces worth RM8,000 each
- 2,507 x e-wallet rewards worth RM88 each
Through its nationwide Bubur Lambuk activations, digital engagement initiatives and continued support for both community and home cooks, MAGGI® reinforces its role at the heart of Ramadan cooking in Malaysia.
From community kitchens to home stoves, MAGGI® remains present in every moment of giving, sharing and cooking this Ramadan.
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About MAGGI®
MAGGI® is the iconic food brand in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps Malaysians to prepare tasty and balanced homemade meals for themselves or their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing innovative solutions from noodles to culinary products, which continue to delight and inspire Malaysians to cook the fresh food they love and believe in. To learn more, please visit www.maggi.my.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.Nestlé.com.my/ask-Nestlé/we-are-Nestlé.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Bianca Quiroz / Dania Jifren
Commas PR
Tel: +6016-367 2994 / +60 16-457 6097
E-mail: [email protected] / [email protected]
