Kuala Lumpur, March 19, 2021 - MAGGI® ’s recent “Sajian Dikongsi, Kebahagiaan Dirai” Chinese New Year (CNY) campaign brought festive joy and supported the welfare needs of senior citizens in care homes across the nation, many of whom were deeply impacted by the COVID-19 pandemic.
MAGGI® ’s Corporate Social Responsibility (CSR) initiative received a total of 1,000,000 entries through its CNY Campaign that raised RM100,000 for 11 elderly care homes across Malaysia. These homes received upgrades to their living facilities as well as contributions in the form of food supplies and household items.
Geetha Balakrishna, Business Executive Officer of MAGGI® , Nestlé (Malaysia) Berhad said, “Staying true to our brand promise, You and MAGGI® Cook the Difference, we believe that through the goodness of homemade food, there is an opportunity to make a positive difference, for families and the community. We are glad and humbled to see so many Malaysians coming together through our MAGGI® “Sajian Dikongsi, Kebahagiaan Dirai” Chinese New Year campaign to support our elderly community, especially during these difficult times.
As we reached out to the elderly care homes and assessed their needs, we discovered that a number of homes were in critical need of support in areas such as leaking roofs and damaged piping. We then decided to mobilise the collective funds to improve the living conditions of these homes, in addition to the purchase of groceries and household items that they required.”
En Yuan Old Folks Home, Rumah Kebajikan Orang-orang Tua Seri Permai, Perkampungan Rumah Sejahtera Warga Emas Islam, Pusat Jagaan Insan Emas Nur Hidayah, Persatuan Rumah Caring Kajang, Pusat Jagaan dan Rawatan Orang Tua Al-Ikhlas, Noble Care Centre, Selangor Family Aid Association, Persatuan Kebajikan SVM Selangor & Kuala Lumpur, Rumah Kasih Charity Home and Tong Sim Senior Citizen Care Center are the 11 beneficiaries that have received the contributions from MAGGI® ’s Chinese New Year campaign. The donations collected through the campaign was channelled towards improving and upgrading the facilities for the elderly, purchase of beddings, furniture, personal care products, household items, and food supplies for residents in these homes.
According to Ms. Wendy Yap, Founder of Persatuan Rumah Caring Kajang, “ The average cost of care for a senior citizen has gradually increase over the years and the pandemic has made it difficult for us to secure sustainable income for their needs. We are grateful for the support we have received from MAGGI® , as it has helped ease our burden and make a difference in the lives of the senior citizens in our home.” Persatuan Rumah Caring Kajang currently cares for 26 senior citizen residents suffering from mental illnesses, single parents, orphans and the disabled.
Another elderly care home which benefited from MAGGI® ‘s “Sajian Dikongsi, Kebahagiaan Dirai” Chinese New Year campaign is the Perkampungan Rumah Sejahtera Warga Emas Islam. Relying solely on dwindling public donations, the welfare bureau of Perkampungan Rumah Sejahtera Warga Emas Islam, Mr. Mohd Sani Bin Abdullah has expressed his appreciation towards the contributions received from MAGGI® which includes mattresses, a brand-new public address system, MAGGI® ’s products, food supplies and non-food items that have helped reduced their financial burden which has been strained due to the pandemic.
MAGGI® also delivered two washing machines, along with other MAGGI® products to support the needs of 60 senior citizens at Tong Sim Senior Citizen Care Centre, most of whom were left abandoned in hospitals by their own children without next of kin or emergency contacts. Many of the old folks living in this home are immobile and require nursing care.
Additionally, MAGGI® is also providing home improvement support which involve repainting, gutter replacements as well as plumbing fixtures to Persatuan Kebajikan SVM Selangor & Kuala Lumpur, Noble Care Centre and Selangor Family Aid Association to help improve the elderly’s living conditions.
The 2-month “Sajian Dikongsi, Kebahagiaan Dirai” campaign which ran from January to February, saw MAGGI® contributing RM0.10 for every contest entry it received from the public, which in turn was chanelled to support 11 senior homes across Malaysia. These homes have suffered significantly due to COVID-19 as donations and other revenue streams saw a drop due to the various movement control orders.
For stories from elderly folks living in the senior homes who received the contributions from MAGGI® ’s “Sajian Dikongsi, Kebahagiaan Dirai” campaign, please visit MAGGI® ’s official website at https://www.maggi.my/ms/aktiviti-maggi/sajian-dikongsikebahagiaan-dirai-2021/
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: +603 7965 6650
Email: [email protected]
Alya Nurina or Yasmin Kadir
Tel: (+603) 7958 8348
Email: [email protected]