MAGGI® Celebrates Women Empowerment with the launch of Program Mentor Wanita Cukup Berani

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  • Datin Paduka Eina Azman, Sheila Rusly and Anne Idris unveiled as the 3 mentors for MAGGI®’s Program Mentor Wanita Cukup Berani
  • The mentorship programme is in partnership with Women Will, a Grow with Google platform by Google Malaysia.
 

KUALA LUMPUR, AUGUST 19, 2020 - MAGGI® today officially launched Program Mentor Wanita Cukup Berani, a nationwide programme organised in collaboration with Women Will by Google Malaysia. The programme aims to support confidence enhancement, digital upskilling, cooking and basic entrepreneurship skills. The launch event was officiated by Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad and Region Head of Nestle Malaysia, Singapore and Brunei; Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad and Marc Woo, Country Head of Google Malaysia.

Speaking at the launch event, Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad and Region Head of Nestlé Malaysia, Singapore and Brunei said, “The Program Mentor Wanita Cukup Berani is an initiative which is close to my heart. As an advocate of diversity and inclusion, Nestlé has always been committed to empowering women and advancing gender equality both in business and in the society. We embrace this within our dynamic culture every day. Embodying this spirit through Tak Kenal, Tak Cinta and bringing it to life through Program Mentor Wanita Cukup Berani, we are confident that Malaysian women can see the positives of trying – to take on new challenges, and to achieve their goals be it at home, the workplace or trying their hands at a new business venture.”

“We are honoured to have on board three successful and well-known personalities and businesswomen to personally mentor participants on their journey of self-discovery and to help them succeed in their new ventures. With a passion for food, real-life inspirations and the right experiences, our mentors are well placed to guide and empower participants to take that step forward to be bold and try something new,” added Juan.

Program Mentor Wanita Cukup Berani

The Program Mentor Wanita Cukup Berani is hosted in partnership between MAGGI® and Google Malaysia via Women Will, a Grow with Google programme. Women Will is helping women grow their confidence in using technology to grow their business - by educating them on content related to leadership, business acumen, communication, productivity and also digital marketing.

Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad explains, “MAGGI®’s partnership with Women Will by Google Malaysia is significant – technology is an important tool to leverage on to open up economic opportunities especially for small businesses that lack skills and capital. Together with our 3 mentors, Program Mentor Wanita Cukup Berani will be supporting women across Malaysia via a series of online workshops focusing on building self-confidence, improving their business skills through digital upskilling and of course, enhancing their cooking skills with MAGGI®’s in-house Chef. What is more exciting is that our 3 mentors will eventually support 3 selected mentees beyond the workshop in a life-changing journey, guiding them in their chosen endeavours!”

Geetha Balakrishna, Business Executive Officer, MAGGI®, Nestlé (Malaysia) Berhad delivering the opening speech during the event.

The first series of the Program Mentor Wanita Cukup Berani Online Workshop will kick start from September 1st to 3rd, followed by another series from Oct 20th to 22nd. Throughout the 3-day workshop, participants will be learning new skills which will enhance their knowledge and confidence.

"We are equally delighted to be partnering MAGGI® and Nestlé in championing women empowerment in Malaysia. This is truly aligned with our endeavour to address and narrow the gender gap, paving way for women to fulfil their human potential. This is the core mission of our Women Will programme, that is to equip women with digital skills not only as a tool for success, but also as a powerful body of knowledge in making the world more equal,” said Marc Woo, Country Head of Google Malaysia.

“At MAGGI®, we believe that every time you cook, there is an opportunity to make a positive difference, whether for oneself, your family and friends, and even the community. Staying true to our brand promise, You and MAGGI®, Cook the Difference, we are excited to enter the next phase of encouraging our consumers to be bold and try things out of their comfort zone, be it in cooking or life in general. It all starts with building the confidence to try. If you never try, you’ll never know! So, let your journey begin…,” concluded Geetha.

To date, the Program Mentor Wanita Cukup Berani Online Workshop has received an overwhelming response with more than 800 sign ups. The Final Round will see 20 shortlisted participants go through a series of interviews and assessments to be one of three selected mentees, who will then journey with Datin Paduka Eina Azman, Sheila Rusty and Anne Idris through a one-on-one mentorship programme.

Our panel of mentors discussing their hopes and aspirations during the media launch event.

The Program Mentor Wanita Cukup Berani is part of MAGGI® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new. Grounded in real-life stories, the campaign video features three inspirational Malaysian women whom have overcome challenging situations by having the courage to try something different, which ultimately led to a positive outcome in their lives.

For more information about the Program Mentor Wanita Cukup Berani, log on to maggi.com.my/takkenaltakcinta

About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.com.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.

About Nestlé Malaysia
Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia


For more information, please contact:

Maxine Lim
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6650
E-mail: [email protected]

Melissa Chan
Perspective Strategies
Tel: +603 7491 3138
E-mail: [email protected]


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