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30 Years of MAGGI® in East Malaysia: Made by Malaysians, for Malaysians

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MAGGI® Honours its East Malaysian Manufacturing Facility Family for Their Commitment to Quality in Creating Beloved MAGGI®’s 2-Minute Noodles Household Staple

KUCHING, MARCH 18, 2024 - As MAGGI® Malaysia marks its 30th anniversary at its Kuching manufacturing factory, the brand is celebrating how MAGGI® is Made by East Malaysians for East Malaysians. This milestone honours MAGGI®’s Sarawak factory employees, whose dedication and excellence have nurtured the brand’s deep connection with East Malaysian families and woven MAGGI® into ‘Cita Rasa’ of the region cuisine.

With three decades of culinary excellence manufacturing MAGGI® noodles in Kuching, MAGGI® has become a beloved presence in the kitchens of 9 out of 10 East Malaysian homes. Its 2-Minute Noodles, especially the Assam Laksa flavour in Sabah, and Ayam flavour in Sarawak, as well as the enduring nationwide appeal of the Curry flavour, have turned everyday meals into special family experiences, especially since the noodles are integral to East Malaysian cuisine. MAGGI® 2-Minute Noodles play a significant role in the local culinary traditions and hence, East Malaysian households also enjoy twice as many MAGGI® Noodles as their West Malaysian neighbours.

“As we celebrate MAGGI®'s 30th anniversary, we honour not just our brand but the people behind it – from our Kuching factory staff to the entire East Malaysian community. We are humbled to be a household name in East Malaysia, creating warm memories through products that deliver the distinctive taste everyone knows and love. This taste, a source of pride for MAGGI®, is crafted by the 'air tangan' of East Malaysians. They are the ones who lovingly prepare meals with their own personal touch. From a comforting humble bowl of tangy MAGGI 2-Minute Assam Laksa cooked with jeruk tuhau in Sabah, to a gastronomical festive Gawai dish such as Bam-boo Sarawakian Ayam Pansuh that brings the family together, this is what makes MAGGI a truly Malaysian brand, made by Malaysians, for Malaysians,” said Ms. Ivy Tan, Business Executive Officer of MAGGI®.

This 30th anniversary is a celebration of the people behind MAGGI® — from the factory employees in Kuching to the entire East Malaysian community. MAGGI®’s manufacturing factory in Demak Laut, Kuching, Sarawak produces MAGGI® Noodles for East Malaysia. The factory, which provides jobs to approximately 200 locals mainly from Bako, Muara Tebas, Goebilt and Senari areas, stands as a testament to our commitment to the East Malaysian community.

At the factory, the MAGGI® family is made up of dedicated team members whose lives have intertwined with ours at various stages—some right after secondary school. Together with MAGGI®; they've celebrated life's milestones, from seeing their children off to university to welcoming the joy of being grandparents. Each member's journey mirrors MAGGI®’s commitment to our people, highlighting the enduring bonds and shared growth that define our brand and its legacy.

At the MAGGI® Kuching facility’s 30th-anniversary celebration, 11 dedicated employees were honoured with lifetime achievement awards, celebrating their three decades of service.  Among them, Francis Then Joon Shin, warmly recounted how MAGGI has enabled him to enjoy a fulfilling career with an international company like MAGGI® whilst still living in his beloved hometown of Kuching. Thanks to the significant personal and professional growth he achieved at MAGGI®, Francis says he is able to provide a better life for his family and contribute to his community.

In a similar vein, Kahmisah Binti Laimi shared her inspiring story at MAGGI®, highlighting her journey from joining the company at 19 to becoming the mainstay of her family. Overcoming personal challenges, including caring for a sick husband and supporting a large family, Kahmisah's resilience and MAGGI®'s support have been pivotal. Her three decades at MAGGI® have not only enabled her to provide for her family but also instilled a sense of pride in her work, reflecting the profound impact of her dedication and service.

"Over the past thirty years, MAGGI® has fostered warm relationships, growing together with us like a family. MAGGI® is improving lives, connecting people through good food and is a part of daily life here. I'm proud to be part of a company that is committed to upholding food traditions in a place we call home," said Sacher Ezra, Factory Manager.

For more information, visit MAGGI® Malaysia's website.

About MAGGI®
MAGGI® is the No. 1 food brand in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps Malaysians to prepare tasty and balanced homemade meals for themselves or their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing innovative solutions from noodles to culinary products, which continue to delight and inspire Malaysians to cook the fresh food they love and believe in. To learn more, please visit www.MAGGI®.my or our Facebook page at®Malaysia.

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit or our Facebook page at

For more information, please contact: 

Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected] 

Ooi See Bee
E-mail: [email protected]