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In honour of 'Jiwa Ramadan and Raya', MAGGI® also supports and partners with community chefs to nourish more underserved communities
PETALING JAYA, 21 MARCH 2024 - In this holy month of Ramadan, MAGGI® Malaysia continues to demonstrate its enduring commitment to the communities it serves through a series of initiatives aimed at enriching their lives.
[L-R] Tengku Ida Adura Tengku Ismail, Executive Director, Legal & Secretarial, Nestlé (Malaysia) Berhad; Norkhayati Mohamed Hashini, Business Executive Officer, Nestlé Breakfast Cereal; Encik Abdul Ghani, Head Chef of PPR Desa Rejang; Juan Aranols, CEO of Nestlé (Malaysia) Berhad; Encik Ismail Shaari, Pengerusi PPR Desa Rejang; Ivy Tan, BEO of MAGGI; Puan Rosnah, Assistant Head Chef of PPR Desa Rejang; and Dato' Adnan Pawanteh, Executive Director, Corporate Affairs, Nestlé (Malaysia) Berhad, whipping up a pot of tasty and nutritious MAGGI Bubur Lambuk in conjunction with the launch of MAGGI's "Jiwa Ramadan dan Raya" campaign at PPR Desa Rejang.
Since 2005, MAGGI® has continued its tradition of donating Bubur Lambuk to communities during Ramadan. This year, MAGGI® plans to distribute more than 200,000 bowls of Bubur Lambuk across more than 280 locations nationwide. Additionally, the brand is partnering with community cooks to empower them to reach many more Malaysians by offering MAGGI® products and ingredients to serve Bubur Lambuk in Program Perumahan Rakyat (PPR) flats nationwide, orphanages, and similar community centres.
To mark the commencement of the Bubur Lambuk distribution, MAGGI® hosted an official launch together with the Desa Rejang PPR Residents Chairman and Chefs. A total of 5,000 bowls of Bubur Lambuk were distributed to the Desa Rejang residents, embodying the spirit of ‘gotong-royong’ and togetherness, values that MAGGI® strongly upholds.
[Centre] Encik Abdul Ghani, Head Chef of PPR Desa Rejang, and community volunteers cooking up the delicious MAGGI Bubur Lambuk for 5,000 members of the PPR Desa Rejang community.
Encik Abdul Ghani skillfully preparing a pot of MAGGI Bubur Lambuk, continuing his long-standing efforts to share nourishing meals with his community.
"This Ramadan, as we distribute Bubur Lambuk to support thousands of Malaysians, we're celebrating the community cooks whose tireless service already makes a positive difference in their respective PPR areas and beyond. Their dedication inspires us at MAGGI® to amplify the good they bring to their communities. This reinforces our mission to foster togetherness among all Malaysians by supporting community cooks — with our appreciation and the sharing of stories that celebrate the true 'Jiwa Ramadan'," said Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI®.
This initiative is part of MAGGI®’s overarching campaign to celebrate the “Jiwa Ramadan dan Raya"—the cooks who wholeheartedly prepare nourishing meals for the breaking of fast during Ramadan, as well as joyous Aidilfitri gatherings. Through a series of inspiring videos, MAGGI® honours and appreciates the unsung heroes behind every meal, celebrating their diverse stories.
“With the festivities approaching, we are reminded of the unsung heroes behind every feast—the cooks. There is one in every family and community, you know them when you savour their dishes because every bite is a reflection of the joy they derive from serving their family and community. At MAGGI®, we want to honour them and recognise their devotion by telling their stories and supporting their efforts to create good food moments and passing down their family’s favourite recipes,” said Ms. Tan.
Community members of PPR Desa Rejang happily receiving their MAGGI Bubur Lambuk, a dedicated annual tradition by the brand.
[Left] Ivy Tan distributing MAGGI Bubur Lambuk to a resident of PPR Desa Rejang.
Let MAGGI® be your kitchen ally and enrich your festive experience, both in the kitchen and beyond. With rewarding prizes and creative recipes for cooking inspirations, visit the MAGGI® “Dikaulah Jiwa Ramadan dan Raya” website for more information.
About MAGGI®
MAGGI® is the No. 1 food brand in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps Malaysians to prepare tasty and balanced homemade meals for themselves or their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing innovative solutions from noodles to culinary products, which continue to delight and inspire Malaysians to cook the fresh food they love and believe in. To learn more, please visit www.MAGGI®.my or our Facebook page at http://www.facebook.com/MAGGI®Malaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Shahida Irawan
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]