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MAGGI® Celebrates the Cooks in Sarawak Who Bring Light This Gawai Festival
KUCHING, 16 MAY 2024 – MAGGI®'s celebration of Gawai goes beyond just festivities. It is a heartfelt tribute to Sarawakian cooks who keep the traditions alive, infusing their home-cooked dishes with love and bringing families and communities together in joyous celebrations. To amplify this festive cheer, MAGGI® is once again hosting the 'Jom Masak & Menang Bersama' contest, with lucrative prizes and recipe inspirations.
MAGGI® is making the Gawai celebrations even more festive with ‘Jom Masak & Menang Bersama’ contest, giving Sarawakians the chance to win incredible prizes worth up to RM150,000, including a brand-new ISUZU D-Max!
During this special time of warmth, cheer, and togetherness, MAGGI® recognises the importance of the dining table as a place where traditions are honoured and the spirit of sharing thrives. From bustling kitchens to vibrant markets, MAGGI® products have been trusted companions in creating delicious meals for generations, becoming a staple in households across Sarawak.
But MAGGI®'s commitment to Sarawak communities goes beyond the contest and recipes. For every contest entry, MAGGI® will donate RM0.10 to a local non-government organisation (NGOs) - Helping Hands Penan Berhad, an NGO that supports indigenous communities and women in need, providing them with opportunities for income generation through cooking and crafting. MAGGI®'s support will contribute to creating sustainable solutions for the women weavers and educational advancements among these communities.
Join MAGGI® in empowering women and supporting the Penan community this Gawai! For every contest entry. MAGGI® donates RM0.10 to charitable organisation Helping Hands Penan Berhad.
Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore, expressed the brand's deep connection to these celebrations and the joy of being part of them. “As with so many of our Malaysian celebrations, food is at the heart of Gawai. For many years, MAGGI® has been privileged to share in the joy of these festivities, and to uplift the underserved communities in Sarawak through this campaign.”
Madam Violette Tan, Director of Helping Hands Penan Berhad, thanked MAGGI for their support and partnership. "MAGGI® has shown tremendous generosity and support by not only donating but also purchasing our crafts in bulk," she stated. “The funds raised are directed towards our initiatives for sustainable solutions. MAGGI® products offer a cost-effective option that the Penan community relies on for their sustenance. Thanks to MAGGI®’s assistance, we do more than just prepare meals; we are creating recipes for empowerment.”
In addition to the contest and charitable contributions, MAGGI® aims to inspire both novice and professional cooks with a curated collection of recipes inspired by the unique flavors of Sarawak, incorporating household favorite MAGGI® products. These recipes, such as Nasi Goreng Pucuk Daun Ubi, Sambal Terung Dayak Tunu, and Umai Udang Asam Laksa aim to bring a touch of familiarity and warmth to every dining table.
Celebrate Gawai with the deliciousness of Umai Udang Asam Laksa, made with MAGGI® 2-Minute Noodles Asam Laksa!
This Gawai, experience the tantalizing flavors of Nasi Goreng Pucuk Daun Ubi infused with MAGGI® CUKUPRASA™!
Indulge in beloved local delights for Gawai, such as Sambal Terung Dayak Tunu crafted using the rich flavors of MAGGI® Sambal Tumis Paste.
From May 1 to June 30 2024, East and Malaysians residing in Sarawak simply need to purchase RM8 worth of MAGGI® products in a single receipt to stand a chance to win incredible prizes worth over RM150,000, including a brand-new Isuzu D-Max, household electronics, and cash prizes. For more information and the full terms conditions of the contest, or to be inspired by these recipes, visit www.maggi.com.my.
MAGGI®’s promoters present at key supermarkets across Kuching until end June, with food, fun, and fantastic prizes this Hari Gawai.
About MAGGI®
MAGGI® is the No. 1 food brand in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps Malaysians to prepare tasty and balanced homemade meals for themselves or their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing innovative solutions from noodles to culinary products, which continue to delight and inspire Malaysians to cook the fresh food they love and believe in. To learn more, please visit www.MAGGI®.my or our Facebook page at http://www.facebook.com/MAGGI®Malaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Ooi See Bee
East Malaysia MAGGI® PR
E-mail: [email protected]