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MAGGI® Celebrates the Cooks in Sabah Who Bring Light This Pesta Kaamatan
KOTA KINABALU, 16 MAY 2024 – MAGGI®'s celebration of Pesta Kaamatan goes beyond just festivities. It is a heartfelt tribute to Sabahan cooks who keep the traditions alive, infusing their home-cooked dishes with love and bringing families and communities together in joyous celebrations. To amplify this festive cheer, MAGGI® is once again hosting the 'Jom Masak & Menang Bersama' contest, with lucrative prizes and recipe inspirations.
This Kaamatan, MAGGI® is making the celebrations even more festive with the MAGGI® ‘Jom Masak & Menang Bersama’ contest, giving Sabahans a chance to win incredible prizes worth up to RM150,000, including a brand-new ISUZU D-Max!
During this special time of warmth, cheer, and togetherness, MAGGI® recognises the importance of the dining table as a place where traditions are honoured and the spirit of sharing thrives. From bustling kitchens to vibrant markets, MAGGI® products have been trusted companions in creating delicious meals for generations, becoming a staple in households across Sabah.
But MAGGI®'s commitment to Sabah communities goes beyond the contest and recipes. For every contest entry, MAGGI® will donate RM0.10 to a local non-government organisation (NGOs) - PACOS Trust Sabah, an NGO that supports indigenous communities and women in need, providing them with opportunities for income generation through cooking and crafting. MAGGI®'s support will contribute to creating sustainable solutions for food security and educational advancements among these communities.
This Kaamatan, join MAGGI® in supporting the indigenous community in Sabah. For every contest entry, MAGGI® will donate RM0.10 to charitable organisation PACOS Trust.
Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore, expressed the brand's deep connection to these celebrations and the joy of being part of them. “As with so many of our Malaysian celebrations, food is at the heart of Pesta Kaamatan. For many years, MAGGI® has been privileged to share in the joy of these festivities, and to uplift the underserved communities in Sabah through this campaign.”
Madam Anne Lasimbang, Executive Director of PACOS Trust, said, “Empowering communities through collaboration is at the heart of our mission at PACOS Trust. With MAGGI®'s support, we can provide aid while investing in sustainable futures for basket weavers and food-producing farmers. Together, we are building livelihoods and creating opportunities for long-term prosperity.”
In addition to the contest and charitable contributions, MAGGI® aims to inspire both novice and professional cooks with a curated collection of recipes inspired by the unique flavors of Sabah, incorporating household favorite MAGGI® products. These recipes, such as Linopok Tawadak Basungan, Sambal Tumis Tuhau, and MAGGI® Asam Laksa Bersama Jeruk Bambangan Ikan Putih aim to bring a touch of familiarity and warmth to every dining table.
Celebrate Kaamatan with the irresistible local flavors of home with Sambal Tumis Tuhau, crafted with MAGGI® Sambal Tumis Paste!
Indulge in the mouthwatering Linopok Tawadak Basungan this Kaamatan, infused with the magic of MAGGI® CUKUPRASA™!
Savor the zestful blend of MAGGI® Asam Bersama Laksa Bambangan Jeruk Ikan Putih, created using MAGGI® 2-Minute Noodles Asam Laksa!
From May 1 to June 30 2024, East Malaysians residing in Sabah simply need to purchase RM8 worth of MAGGI® products in a single receipt to stand a chance to win incredible prizes worth over RM150,000, including a brand-new Isuzu D-Max, household electronics, and cash prizes. For more information and the full terms and conditions of the contest, or to be inspired by these recipes, visit www.maggi.com.my.
MAGGI®’s roving trucks present at key festivals and supermarkets across Kota Kinabalu until end June, with food, fun, and fantastic prizes this Kaamatan.
About MAGGI®
MAGGI® is the No. 1 food brand in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps Malaysians to prepare tasty and balanced homemade meals for themselves or their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing innovative solutions from noodles to culinary products, which continue to delight and inspire Malaysians to cook the fresh food they love and believe in. To learn more, please visit www.MAGGI®.my or our Facebook page at http://www.facebook.com/MAGGI®Malaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Ooi See Bee
East Malaysia MAGGI® PR
E-mail: [email protected]