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A Four-Day Celebration of Flavour, Fun, and Kari Love
Kuala Lumpur, 2 September 2025 - The irresistible aroma of MAGGI® Kari filled the air at The Exchange TRX from 28–31 August, as thousands of fans turned up for the MAGGI® Kari-Lah Karnival — Malaysia’s biggest-ever gathering of kari lovers. Over four days, Raintree Plaza transformed into a multi-sensory playground dedicated to the nation’s most-loved instant noodles, complete with celebrity chef creations, interactive games, live music, and exclusive fan experiences.
“The MAGGI® Kari-Lah Karnival brought to life the taste, stories, and connections Malaysians share over a bowl of MAGGI® Kari. It was incredible to see fans of all ages come together to eat, play, and celebrate this flavour that is truly irreplaceable,” said Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore.
At the Makan Makan Food Village, visitors indulged in bold and inventive takes on MAGGI® Kari. Chef Fikree presented a Japanese curry-inspired MAGGI® Kari Katsu, served with crispy chicken katsu and an onsen egg, while Chef Amir Gani brought to life the MAGGI® Kari Nusantara Surf & Turf, a rich Nusantara-style soup featuring prawns, top-side beef, sliced cili padi, coriander, and finished with curry leaf butter. Chef Jia Le Woh merged influences with MAGGI® Kari Meets Pokok’s Laksa with Crushed MAGGI® Shrimp Toast, a laksa topped with shrimp paste-coated tobiko toast and crushed MAGGI® noodles.
Makan makan Food Village
Alongside the chefs, partner restaurants showcased their own creative twists: MAGGI Burger introduced the indulgent Burger Murtabak MAGGI® Kari, with fried chicken thigh, pickled red onion, and MAGGI® Kari sauce with cheese sandwiched between two murtabak pieces as the “bun.” Serai served a comforting MAGGI® Kari Lasagna, layering noodles with kari chicken bolognese and béchamel cheese. Pokok by Brickhouse offered the hearty MAGGI® Kari Cheese Melt Toastie, made with sourdough, mozzarella, cheddar, and paired with tomato soup.
These collaborations showcased the versatility of MAGGI® Kari, from elevated, chef-driven dishes to comforting mamak-style plates — proving that a familiar favourite can continually be reimagined in bold, innovative ways.
The MAGGI® Kita Bistro attracted a steady stream of visitors, offering them the opportunity to personalize their favourite MAGGI® noodles with a curated selection of fresh ingredients. The bistro brought to life the versatility of MAGGI® noodles—not just as a comfort food, but as a convenient meal base, enhanced with wholesome additions such as vegetables and protein sources like egg or chicken—reflecting the principles of the #SukuSukuSeparuh concept from the Malaysian Healthy Plate.
At its heart, every bowl is made with MAGGI® Kari’s signature blend of 12 spices, slow-cooked to perfection until pecah minyak for a broth that is rich and flavourful, paired with perfectly springy noodles. This taste consistency is what has made it loved by Malaysian consumers across generations and households.
Besides that, crowds took part in immersive stations like Kisah 12 Rempah, Rebut Ramuan, Kari Kecoh, and Simfoni Hirupan, collecting stamps in their MAGGI® adventure passports for exclusive merchandise. The Diari Kari wall quickly filled with heartfelt memories and quirky stories, proving that MAGGI® Kari is more than just a meal — it’s a shared cultural icon.
“Being part of the MAGGI® Kari-Lah Karnival was such a special experience. You could really feel how much Malaysians love their kari — it’s more than just food, it’s memories, laughter, and experience in a bowl. To see everyone come together, from families to friends, all celebrating over MAGGI® Kari was truly heartwarming,” said celebrity Danny Ahboy.
The MAGGI® Kari-Lah Karnival stage came alive with an exciting line-up of performances that kept the crowd energised throughout the four days. Fans were treated to That Iconic Sound led by Hungry Sam, followed by The Fastest Slurp Challenge by Squigglymack, along with sets by Yonnyboi, Bil Musa, Aisyah Retno and Asyraf Nasir — each adding their own flavour to the celebration and keeping the festive spirit high until the very end.
The MAGGI® Kari-Lah Karnival marked the centrepiece of a nationwide MAGGI® Kari celebration, which has already drawn thousands of visitors across roadshows in Sarawak, Sabah, Penang, and Kelantan, with upcoming stops at Mydin Tunjong, Kota Bharu (4–6 September), Mayang Mall, Terengganu (18–20 September), and AEON Tebrau Mall, Johor Bahru (23–28 September). More than just a product showcase, the Kari-Lah Karnival is a larger-than-life celebration of Malaysia’s all-time favourite flavour — one that holds a special place across generations and households. It takes all five senses to truly appreciate MAGGI® Kari, and through this carnival Malaysians continue to taste, see, hear, smell, and feel why it is Tiada Ganti: timeless, versatile, and always relevant.
About MAGGI®
MAGGI® is the iconic food brand in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps Malaysians to prepare tasty and balanced homemade meals for themselves or their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing innovative solutions from noodles to culinary products, which continue to delight and inspire Malaysians to cook the fresh food they love and believe in. To learn more, please visit www.maggi.my.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Bianca Quiroz/Premi Saravanan
Commas PR
E-mail: [email protected] / [email protected]
