More than 5,000 participants in attendance
KOTA KINABALU, JULY 16, 2023 – The journey of bringing Malaysians together for healthy and active lifestyles continued, as MILO Malaysia Breakfast Day (MBD) 2023 arrived at the "Land Below the Wind", uniting Sabahans for an empowering and immersive experience at Padang Merdeka, Kota Kinabalu!
MBD Sabah drew more than 5,000 participants, who eagerly gathered at Padang Merdeka as early as 6AM.The dynamic second leg of the nationwide breakfast movement witnessed thousands of Sabahans eagerly arriving early at the event, ready to start their day on a high note and be part of MILO’s efforts to build a healthier future for Malaysia by promoting healthy eating and physical activity.
Ng Su Yen, Business Executive Officer of MILO at Nestlé (Malaysia) Berhad, added: "Malaysians have continued to showcase great enthusiasm and commitment to improving their well-being, as reflected by the turnout in Sabah where thousands of people came together to participate in MBD. Along with casting a spotlight on the importance of a wholesome breakfast and physical activity, we are also using MBD as a platform to raise awareness about environmental mindfulness. While our primary focus is on cultivating healthy behaviour, it is equally important for Malaysians to embrace a lifestyle that cares for the planet.”
Chew Soi Ping, Executive Director, Sales, Nestlé (Malaysia) Berhad (second from right), Ng Su Yen, Business Executive Officer, MILO, Nestlé (Malaysia) Berhad (center) and Derek Won Chong Huat, General Sales Operations Manager of Nestlé Sabah & Brunei (right), along with participants in the MILO Goodness Workout, which was introduced in East Malaysia for MILO Malaysia Breakfast Day (MBD) 2023. After making an impactful debut in Sarawak, the MILO Goodness Workout continued in Sabah, with participants working up a sweat! As a fresh new addition to MBD this year, the workout was a resounding success in both states.
To celebrate Sabahan culture and inspire young children to appreciate traditional modern music and dance, MBD this year also featured local performances by talented artists from Tagap Dance Theatre. The atmosphere was further elevated by a spectacular performance by a local artist, Dabra Sia.
A special performance of a traditional Sabahan Magunatip Bamboo Dance by the Tagap Dance Theatre Group.MILO Malaysia is a staunch advocate of nurturing a healthy nation and has spearheaded numerous projects to spread awareness in the community. In addition to its community-centred initiatives like MBD, MILO actively contributes to nation-building through a range of sustainability-driven programmes, particularly environmental stewardship.
Participants had the opportunity to take part in a diverse range of activities during MBD 2023, promoting the good nutrition of MILO and an active lifestyle in a fun and engaging manner.Following the amazing turnout in both Sarawak and Sabah, the final leg of MBD will be held in Putrajaya on July 29 and 30, closing Malaysia's biggest breakfast event for the year! For more details, please visit www.milo.com.my.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]