Close to 5,000 participants in attendance
KUCHING, JULY 3, 2023 – The much-anticipated MILO Malaysia Breakfast Day (MBD) 2023, the nation's largest breakfast event, made its triumphant comeback as it kicked off in the captivating Land of the Hornbills!
The MILO Goodness Workout debuted in Sarawak as part of MILO Malaysia Breakfast Day (MBD) 2023, receiving an overwhelming response as participants braved the rainy weather to join in the session. With a mission to champion healthy breakfast habits and promote an active lifestyle among Malaysians, MBD Sarawak witnessed an overwhelming response from the crowd, with approximately 5,000 participants flocking to Celebration Square Stadium Sarawak as early as 6am despite the heavy downpour.
Despite the heavy rain, MBD Sarawak attracted nearly 5,000 participants, who arrived as early as 6AM.Ng Su Yen, Business Executive Officer, MILO, Nestlé (Malaysia) Berhad said, “It feels truly great to be back after a hiatus during the COVID-19 pandemic and reunite with our loyal fans for this positive breakfast movement. We are incredibly heartened to witness that MBD continues to serve as a platform for Malaysians to gather and embrace the value of a healthy, balanced breakfast. This unwavering community spirit showcased by Malaysians never fails to inspire us and drives us to further our commitment to sports advocacy and community development, helping to foster a health-conscious nation."
Ng Su Yen, Business Executive Officer, MILO, Nestlé (Malaysia) Berhad (right) together with Lee Tsuen Fu, General Sales Operation Manager of Nestle Sarawak during MBD Sarawak. Participants from Kuching as well as various districts eagerly gathered to take part in the diverse range of activities and experiences offered at this year's event. Taking centre stage was the MILO Goodness Workout session, an all-new MBD activity debuting for the first time in Sarawak. Participants also had the opportunity to engage in other fitness activities such as Zumba, ensuring an enjoyable experience for all attendees.
Alongside the fitness activities, a wide array of fun and educational games awaited participants this year. The games focused on raising awareness on healthy lifestyles, the goodness of MILO, and tips to stay active at home. Adding to the vibrant atmosphere, attendees had the opportunity to enjoy a diverse range of performances, including wushu and taekwondo demonstrations, a captivating drum performance, and a unique cultural showcase called ‘Suk Binie’, featuring traditional Dayak music with a contemporary touch.
Participants had the opportunity to take part in a diverse range of activities during MBD 2023, promoting good nutrition and an active lifestyle in a fun and engaging manner.MILO Malaysia Breakfast Day 2023 will make its next stop in Kota Kinabalu, Sabah on July 16, before concluding in Putrajaya for two days on July 29 and 30. For more details on MBD, please visit www.milo.com.my.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]