Malaysians' favourite nutritious drink will energise Malaysians again in Putrajaya, Sabah and Sarawak
PETALING JAYA, JULY 10, 2023 – After the interruption imposed by the pandemic lockdowns, MILO Malaysia Breakfast Day (MBD), the largest nationwide breakfast event in Malaysia, has made an epic comeback this summer with full-scale events in three main locations - Putrajaya, Sabah and Sarawak. MILO invites all Malaysians to join the brand's energetic events that will combine a power-packed breakfast with multiple activities, in line with the brand’s efforts to continue promoting active lifestyles while reminding everyone on the importance of eating healthy.
Sneak peek of MILO Malaysia Breakfast Day in 2019. First introduced in 2013, MBD has evolved into an iconic event that brings together Malaysians from all walks of life. This year, under the theme "MILO…Siap, Sedia, Juara!", (Milo…Ready, Set, Go!), the brand will continue to educate on the value of sports as a great teacher, while ensuring great fun through multiple activities. During the events, MILO will also be providing nutritional knowledge and tips for healthier eating and educate and share on the brand’s environmental sustainability efforts.
Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “For the past 73 years, MILO has been advocating the importance of good nutrition and encouraging Malaysians to lead active lifestyles. This commitment is further demonstrated through our engagement in grassroots sports and our support for multiple generations of Malaysian athletes. With the return of full-scale MBD events, we are building upon this foundation, reminding everyone about the importance of having a nutritious breakfast as the best way to prepare for the day's activities and demands. Once again, we are doing this through a mega-event filled with great fun and energetic activities. We are also looking forward to share with the public the efforts undertaken by the MILO brand to contribute to a greener future for all!”
This year's MBD includes exciting new additions, such as the MILO Goodness Workout. This dynamic 45-minute high-energy mass workout session seamlessly blends athleticism and dance, and it is set to make its debut in the vibrant states of Sabah and Sarawak. In addition, the brand has introduced a meaningful new element this year, whereby participants can choose to contribute MILO products from their Entry Pack to B40 families during registration. The total product donation will be further supplemented by MILO’s contribution and distributed to underprivileged families.
Ng Su Yen Business Executive Officer, MILO, Nestlé (Malaysia) Berhad, added, "MILO has consistently been a strong advocate for sports development, actively supporting and implementing initiatives that promote wellness. We firmly believe in translating our advocacy into tangible actions that benefit Malaysians. In fact, the pandemic served as a catalyst to intensify our efforts, inspiring us to find inclusive ways that benefit both people and environment. In line with this, MILO has proactively undertaken sustainability initiatives such as MILO Sayang Bumi and the CARETon Project, in collaboration with Tetra Pak, focusing on reducing plastic waste and raising awareness about recycling. To lead by example, we have also installed solar panels on MILO trucks. Alongside this, MILO continues to pioneer the adoption of more sustainable packaging solutions, such as the elimination of plastic straws or the use of Recycled-PET.”
Following the kick-off of MILO Malaysia Breakfast Day which took place on July 2 in Sarawak, MBD will continue on July 16 in Sabah, before making a final stop at Putrajaya on July 29 and 30. MBD is open to everyone, free of charge, and offers various stage activities, complimentary breakfast and exciting freebies to enjoy.
MILO Malaysia Breakfast Day 2023 kicked off in Sarawak recently. Malaysians can now start preparing for the upcoming editions of MILO Breakfast Day, which will take place in Sabah and conclude in Putrajaya.For those interested in joining the MILO Goodness Workout in East Malaysia, as well as the MILO run in Putrajaya, pre-registration is required. Tickets are available for purchase on the official MILO website an exclusive Event Entry Pack containing various goodies up for grabs.
For more details on MBD, please visit www.milo.com.my. Stay tuned for more updates!
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]