Exclusively-designed MILO 1.5kg Tins in collaboration with Loka Made come with an augmented reality (AR) feature and opportunity to win MILO merchandise.
Petaling Jaya, September 6, 2021 - MILO is honouring the strength and the never-give-up spirit of Malaysians this Merdeka and Malaysia Day season. In a collaboration with homegrown creative brand, Loka Made, MILO has released its commemorative Limited Edition 1.5kg Tin 2021 Collection that depicts this uniquely MILO and Malaysia story as part of its annual tradition of delighting fans with the much-coveted collector’s item which, in a first this year, is enhanced with an augmented reality (AR) feature.
Having nourished Malaysians for over 70 years with the goodness of malt, milk, cocoa and a blend of six vitamins and three minerals essential in providing the energy to take on the day – as well as the distinctive, inimitable choco-malty taste beloved by generations – MILO has woven itself into the fabric of Malaysian society, becoming intrinsically inseparable from the many facets of people’s lives. A must-have nutritious drink for breakfast, and one that is also favoured as a pairing with Malaysia’s favourite dishes, MILO remains the rakyat’s number one choice.
“Not only are we proud that MILO has become part of Malaysian heritage, through this year’s campaign, we also wish to celebrate the courage, determination and tenacity that have come to define the Malaysian spirit of never giving up, come what may. Having grown alongside the nation through thick and thin, we hope to meaningfully immortalize a slice of Malaysian life in our memorabilia, as we forge ahead and continue to champion the rakyat with the energy to go further in the many years to come,” said Ng Su Yen, Business Executive Officer – MILO, Nestlé (Malaysia) Berhad.
Available in two designs, the Limited Edition MILO Tin 2021 Collection pays homage to the unique ways Malaysians enjoy their MILO: One, at a humble street side warung, while the other, at a nostalgic kopitiam.
Jayee Lim, Art Director of Loka Made said, “We recognise how MILO has enriched Malaysia’s food culture. Taking this as an inspiration in addition to Malaysians’ fondest memories of MILO, we decided there was nothing more uniquely Malaysian than our warungs and kopitiams. We are proud to share our designs with Malaysia and we hope Malaysians, especially MILO fans, are just as proud to keep this piece of MILO iconography. It is our way of preserving our multicultural heritage so that future generations can look back on this Limited Edition MILO Tin not only as a memento of the past but also a reminder of how close MILO has always been to the hearts of Malaysians.”
While the designs are steeped in tradition, the Limited Edition MILO Tin 2021 Collection comes with an AR feature that brings this heritage to life. By simply scanning the QR code on the tins, fans can enjoy an interactive 3D experience with the warung and kopitiam designs.
Exciting fans and Malaysians alike even further this Merdeka and Malaysia Day, MILO is inviting all its consumers to show off just how uniquely Malaysian they are by sharing their most Malaysian MILO and meal pairing. Participants only need to snap a photo of their favourite MILO and meal pairing at home together with the Limited Edition MILO Tin and upload it to their social media feed with #MILOMerdekaMalaysiaDay and #TimeforMILO for a chance to win exclusive MILO merchandise.
The Limited Edition MILO Tin 2021 Collection is available now through September 16, 2021 from a store near you and online via major e-commerce sites, while stocks last. For more information, go to: https://www.milo.com.my/
MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt barley, milk and cocoa, enriched with Activ-Go®; a unique blend of 6 vitamins and 3 minerals, MILO® is the most popular beverage in Malaysia and has fueled generations of champions.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
About Loka Made
Loka Made was founded in Malaysia in 2015 as a creative brand that believes in the concept of discovery and re-assembling local elements. Our team consists of like-minded artists and designers who are passionate about elevating homegrown artworks and designs. However, we put the fun in seeing beyond the bits and pieces that make up Malaysia by adding our own twist through fantasy and creative imagination.