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Reinforcing the beloved household brand's long-standing dedication to the nation's sporting landscape
Kuching, August 14, 2024 - With a rich legacy of over 70 years in championing athletes and fostering a passion for sports among Malaysians, MILO® is proud to announce its commitment to the highest level of support for the upcoming SUKMA XXI Sarawak 2024 as a Platinum Sponsor. The prestigious biennial national multi-sport event, showcasing young Malaysian athletes, will be held from 17 to 24 August 2024, featuring 37 sports and 487 events.
MILO presented as the Platinum Sponsor for SUKMA XXI Sarawak 2024 (L-R): Datu Hii Chang Kee, CEO of SUKMA XXI Sarawak 2024, Yang Berhormat Dato Sri Hajah Fatimah Abdullah, Minister of Woman, Early Childhood and Community Wellbeing Development Sarawak, Yang Berhormat Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry and Performing Arts and Minster of Youth, Sports and Entrepreneur Development Sarawak and Lim Kerwin, MILO® Head of Sports Marketing.
To generate excitement for SUKMA XXI, the beloved household brand engaged with 10,000 Malaysian students in nine districts across Sarawak through various on-ground activities such as mini-games, and providing students with hands-on sporting experiences in athletics, netball, football, futsal, indoor hockey, basketball, and volleyball. These initiatives, leading up to SUKMA XXI, successfully created strong local awareness of the event and encouraged attendance to cheer on the young athletes.
“MILO®’s support for SUKMA XXI reflects our enduring commitment to nurturing future champions and fostering a healthier, more active community. We are privileged to be part of SUKMA XXI’s journey towards greater sporting achievements for Malaysia and to play a role in elevating the standard of sports in our nation,” said Lim Kerwin, MILO® Head of Sports Marketing.
Lim Kerwin, MILO® Head of Sports Marketing, standing between the official mascots for SUKMA XXI Sarawak 2024, a pair of hornbills named Satria and Satrina.
Expressing his heartfelt appreciation for the support by MILO®, Datu Hii Chang Kee, CEO of SUKMA XXI Sarawak 2024, stated, “We extend our deepest gratitude to MILO® as our Platinum Sponsor for this significant event that celebrates our young athletes. Their generosity and support will greatly contribute to youth and sports development, showcasing a strong belief in the potential of our young talent.”
During SUKMA XXI, Malaysians can look forward to the iconic green MILO® trucks stationed at venues across the nine Sarawak divisions, where free MILO® will be available to energise spectators. Additionally, the 360° Immersive MILO® Goodness Truck will make a special appearance at SUKMA XXI’s main stadium in Kuching, offering a unique behind-the-scenes experience of MILO®’s natural goodness.
A Great Supporter and Active Participant in Malaysia’s Sports Excellence
For decades, MILO® has been a cornerstone of Malaysia’s sporting culture, supporting various events to foster a love for sports among Malaysians. As the longest running supporter of the Olympic Council of Malaysia (OCM), MILO® has sponsored the council and its initiatives since Malaysia first competed at the Olympics as Malaya in 1956, providing both financial and in-kind support for Malaysian contingents. Additionally, MILO® maintains a long-standing partnership with the Malaysia School Sports Council (MSSM), supporting rising stars and honouring their dedication, perseverance, and extraordinary achievements for over 70 years.
Beyond sponsorships and partnerships, MILO® actively fuels the dreams of young athletes at the grassroots level, helping them reach greater heights and potentially represent Malaysia on the international stage. The brand leads numerous sports-related and active-lifestyle initiatives yearly, promoting healthy habits and engaging nearly eight million individuals nationwide. These initiatives include MILO® Breakfast Day, which instils the importance of a nutritious breakfast in Malaysians, as well as MILO® Champions Clinic and MILO® Hidup Bola, which instill good skills and values through sports for young Malaysians.
Dedicated to empowering Malaysians to embrace an active, healthy lifestyle, MILO® continually devotes its resources to develop healthier and tastier products that adheres to strict nutrient criteria, including reduced sugar, sodium and fat with increased fiber content. Certified with the Healthier Choice Logo (HCL), MILO® remains an iconic, nutritious, and energizing beverage loved by generations.
Pre-SUKMA initiative: MILO engaged with 10,000 students across 9 districts in a countdown to build excitement and local awareness for the upcoming SUKMA XXI Sarawak 2024. Featured here is one of the participating schools, Sekolah Sukan Negeri Sarawak, SMK Tabuan Jaya, Kuching.
Students and teachers at the Karnival Sukan "Semangat Membara" showcase their excitement and spirit of sportsmanship as they joined the on-ground sports activities by MILO as part of the 10-day countdown initiative to SUKMA XXI Sarawak 2024.
Sarawak's female cricket team enjoys a cup of MILO® to energise themselves.
The MILO® truck fuels the spirit of sportsmanship as it energises the Sarawak and Wilayah Persekutuan teams, bringing them together.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity. To learn more about Nestlé, do visit https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Aw Li-Ann
INK PR Sdn Bhd
E-mail: [email protected]