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MILO® commemorates 75 years of nourishing Malaysians with a five-day ‘Arena Sarapan Juara’ concourse celebration at Sunway Pyramid.
Kuala Lumpur, 30 October 2025 - For 75 years, MILO® has been more than just a household name. It has been part of Malaysia’s morning routine, with every cup fuelling the nation to start the day strong. From breakfast tables to school sports days, the iconic green brand has energised generations with nutritious goodness. As MILO® celebrates this milestone, its legacy continues to grow, driven by the same pillars that have defined its journey: Nutrition, Sports, and Sustainability.
Under “Dulu, Kini dan Selamanya demi Malaysia”, MILO®’s 75th year honours its legacy of nourishing generations of Malaysians with the natural goodness of malt barley, milk, and cocoa - delivering the same iconic taste that has become a beloved part of their daily life. As the first chocolate malt beverage in Malaysia to be awarded the Healthier Choice Logo, MILO® continues to be a trusted source of nutritious energy. This milestone is a testament to MILO®’s enduring role in fuelling active lifestyles, championing sustainability, and supporting the nation’s progress - one cup at a time.
In addition, MILO®’s connection to Malaysian sports is unmatched. For decades, the brand has nurtured young talents to experience and shine through grassroot programmes such as MILO® Champions Clinic, MILO® Hidup Bola, and MILO® Malaysia Breakfast Day among others. MILO® continues to play an active role in sports development, collaborating with national sports bodies to strengthen grassroot participation and encourage lifelong movement among Malaysians. Generations of athletes have grown up under the MILO® banner; a testament to how sports can build character, discipline, and community.
Beyond that, MILO® is also investing in the future of the planet. Through its Energy for Good initiative, the brand reinforces its long-term commitment to responsible production, circular packaging, and environmental education. At its Chembong facility in Negeri Sembilan, MILO®’s largest manufacturing plant globally, the brand continues to improve efficiency and reduce its carbon footprint. This includes the use of renewable energy sources, waste reduction efforts, and innovations in sustainable packaging.
Within schools and communities, MILO®’s outreach programmes are helping Malaysians understand how small actions from recycling to making nutritious food choices can contribute to a healthier planet. These ongoing efforts reflect a brand that isn’t just producing energy but also channelling it for good.
To commemorate this milestone, MILO® will be hosting the MILO® 75th Anniversary Concourse: Arena Sarapan Juara, from 29 October to 2 November 2025 at Sunway Pyramid, LG2 Blue Concourse. The event invites Malaysians to relive their shared memories with MILO® while exploring its future direction in nutrition, sports, and sustainability. Visitors are welcome to experience the Nutritious Breakfast Zone, MILO® Energy for Good activities, and shop for MILO® exclusive products. The five-day celebration will show more than a nostalgic look back; it will allow everyone to reflect how the brand’s commitment has remained steadfast and will continue to evolve beyond 2026.
Speaking on the milestone, Ng Su Yen, Business Executive Officer of MILO® at Nestlé (Malaysia) Berhad, shared, “For 75 years, MILO® has been part of Malaysia’s growth in sports, in schools, and in communities. This anniversary is the beginning of a new chapter. We will continue to energise future generations, champion active lifestyles, and lead the way towards a more responsible and greener planet as the celebration concludes, MILO®’s mission remains steadfast to fuel the body, mind, and spirit of Malaysians.
MILO® celebrates its 75th Anniversary Concourse: Arena Sarapan Juara at Sunway Pyramid
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fuelled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Pooja Harikrishnan
INK PR Sdn Bhd
E-mail: [email protected]
