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Petaling Jaya, August 17, 2021 - MILO® is making the dreams of young football stars come true with the MILO® All Star Challenge. A football contest that showcases the hidden skills of Malaysia’s aspiring talents, the MILO® All Star Challenge is offering hopefuls the chance to score an ultimate training experience with Football Association of Malaysia (FAM).
The contest is part of MILO®’s perennial effort to provide a meaningful, accessible platform for young Malaysians to take up sports and appreciate the values that they teach. “As leaders of grassroots sports development, we are excited to forge a partnership with FAM in bringing the MILO® All Star Challenge to life to instill critical values learned through sports in Malaysia’s next generation of champions. We also hope to discover more new football talents, a tradition that we wish to continue from our popular grassroots futsal carnival MILO® Hidup Bola which has launched the successful careers of numerous national football players in the past,” said Ng Su Yen, Business Executive Officer – MILO® Business Unit, Nestlé (Malaysia) Berhad.
From July 19 to September 15, 2021, the nationwide search for champions of MILO® All Star Challenge is on. The contest is open to all Malaysian residents with valid MyKad identification in two categories1: Under 16 Category (ages 7 – 16 years) and Open Category (ages 17 and above).
Participants need to challenge themselves by showing off their best football moves to enter. An eligible entry must comprise a combination of three Mandatory Skills (Juggling, Dribbling and Kicking), each of which is paired with one Finishing Skill of their choice (Passing, Crossover or Score a Goal). Entries must be submitted as videos of 60 seconds or less that are uploaded to a genuine Instagram account set to public, tagging @milo_malaysia and #MiloAllStar.
Best entries will be selected to compete at the grand finale (tentatively scheduled for October) where the top eight will each earn a spot in the exclusive MILO®xFAM Ultimate Experience. These well-deserved participants will undergo a football boot camp at the FAM training facility – complete with full access to the players’ locker rooms, as well as training sessions alongside FAM stars under the tutelage of FAM coaches.
In addition to the MILO®xFAM Ultimate Experience, the Grand Prize winner will take home RM5,000 cash, a Playstation 5, a trophy and a RM100 e-voucher; Second Prize winner will walk away with RM3,000 cash, a game console, a trophy and a RM100 e-voucher; while Third and Fourth Prize winners will receive RM1,000 cash, a trophy and a RM100 e-voucher each.
To take part in the MILO® All Star Challenge, register on MILO®’s website and receive a Shopee Voucher Code worth RM5 with a minimum spend of RM50. This promotion is made exclusive to MILO® All Star Challenge participants only.
For more information, go to: www.milo.com.my/milo-all-star.
1 Participants under the age of 18 need to complete a parental consent form before submitting their entries.
About MILO®
MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt barley, milk and cocoa, enriched with Activ-Go®; a unique blend of 6 vitamins and 3 minerals, MILO® is the most popular beverage in Malaysia and has fueled generations of champions.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
For more information, please contact:
Zaki Arzmi
Ogilvy Malaysia
Mobile: +6 016 292 2948
E-mail: [email protected]
Eunice Yap
Ogilvy Malaysia
Mobile: +6 018 2854 908
E-mail: e[email protected]