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PETALING JAYA, MAY 8, 2024 – Reinforcing its commitment to promoting healthier lifestyles, Malaysia's beloved chocolate malt powder beverage, MILO has achieved a significant milestone by attaining the Healthier Choice Logo (HCL) certification. This reflects MILO's unwavering commitment to supporting the nutritional needs of Malaysians through continuous product innovation and renovation while embracing the goodness of MILO.
Ng Su Yen, Business Executive Officer, MILO, Nestlé (Malaysia) Berhad, said, "As a brand that has grown alongside Malaysians for over 70 years and fully made in Malaysia, we understand the importance of good health and nutrition, especially in today's fast-paced world. We are dedicated to fuelling the nation with high-quality, affordable, and healthier options that energise Malaysians from all walks of life. To this end, attaining the Healthier Choice certification is a testament to our relentless pursuit of meeting evolving nutritional standards to encourage healthier lifestyles, while maintaining the iconic MILO taste that Malaysians have grown up with.”
As part of an initiative by the Ministry of Health Malaysia, the HCL certification aims to empower Malaysians to make healthier food choices. MILO's attainment of the HCL certification showcases the brand's commitment to consistently uphold its nutritious goodness, ensuring that consumers can savour the natural goodness of malt barley, milk & cocoa, as well as vitamins and minerals with every sip. By meeting stringent nutrient criteria such as reduced sugar, sodium, and fat as well as increased fibre content, MILO reaffirms its position as an energising and nutritious beverage that empowers Malaysians to embrace an active and healthy lifestyle.
Ng Su Yen added, "With the HCL certification, we encourage Malaysians to make informed decisions for their health and kickstart their day on a wholesome note with the energising goodness of MILO. Beyond that, MILO also strives to inspire Malaysians to be all they can be, to perform better and reach new heights. Our mission is to nourish consumers with the goodness of MILO – not just with positive energy to perform at one’s best, but also physical energy to get through increasingly active, busy days.”
As Malaysians continue to prioritise health and wellness, MILO's accomplishment in attaining the Healthier Choice certification is aligned with the nation's efforts to encourage healthier lifestyles, setting a benchmark and inspiring the food industry to follow suit.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]