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Nurturing Budding Talent Through Grassroots Sports Development
PETALING JAYA, DECEMBER 1, 2023 – Further strengthening its commitment by expanding its sports initiative beyond urban areas, MILO remains dedicated to fostering grassroots sports development among Malaysians and ensuring that every Malaysian child is included and encouraged to participate in sports. Joining hands with the Sports, Co-Curricular and Arts Division of the Ministry of Education (MOE), MILO recently spearheaded Kejohanan Sukan Sekolah Murid Orang Asli (KSSMOA) 2023 to encourage school children to take up sports.
Held over two days in schools in Shah Alam, Puchong and Subang Jaya, KSSMOA 2023 brought together more than 422 Orang Asli students across seven states, showcasing a variety of local sporting events such as Bola Sepak, Sepak Takraw, Bola Baling and Olahraga. These spirited competitions not only underscored the value of sports but also provided a platform for young students to showcase their skills and build teamwork. Adding a nostalgic touch to the event, iconic MILO trucks offered complimentary cups of energising MILO to participants, creating an atmosphere of communal joy and celebration.
Kerwin Lim, Sports Marketing Manager MILO, Nestlé (Malaysia) Berhad, said, "We are pleased to join hands with MOE for this initiative, reflecting MILO's steadfast commitment to utilising sports as a tool to nurture essential lifelong values in young individuals. Through KSSMOA 2023, we firmly believe in the transformative power of sports in creating a positive impact on Orang Asli youth. Building on our history of driving grassroots sports development in Malaysia, the outcomes we have witnessed over the years have reinforced our belief that sports is a great teacher, playing a pivotal role in shaping character by instilling positive values such as perseverance, leadership and teamwork, all of which support the well-rounded and holistic development of children.”
MILO has been instrumental in driving a sporting culture amongst Malaysians and stands as a brand deeply committed to inclusivity across all communities. For more than 70 years, MILO has played a pivotal role in cultivating young talent within the Malaysian sports scene. This enduring commitment reflects MILO's belief that sports serve as exemplary educators of life values. The students' commendable sportsmanship displayed during the event epitomised MILO's fundamental philosophy “Take on Sports Today, Take on Life Tomorrow” or “Hari Ini Gigih Bersukan, Hari Esok Kuasai Kehidupan”.
“We believe there is so much more to achieve, and MILO will continue to be at the forefront in supporting local community initiatives such as KSSMOA. Ultimately, our aim is to continue empowering parents and students with the knowledge and understanding that a balanced lifestyle, encompassing both academic pursuits and extracurricular passions, is the key to unlocking their full potential,” concluded Kerwin Lim.
For more information about MILO's initiatives in grassroots sports development and community engagement, please visit www.milo.com.my.
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
Tel: (+603) 7958 8348
E-mail: [email protected]