Read this in:
▪ Bahasa Malaysia (pdf, 229 KB)
YTM Tunku Puteri Intan Safinaz Officiates the 6th and Final Stop of MILO® Malaysia Breakfast Day 2025
Petaling Jaya, 23 August 2025 - The culmination of MILO® Malaysia Breakfast Day 2025 unfolded with vibrant celebrations in Kedah and recently in Terengganu, bringing together families, friends, and fitness enthusiasts for a joyful morning of movement, nourishment, and community spirit.
Guest of Honour, YTM Tunku Temenggong of Kedah (right of masthead) unveiling the 75th Anniversary masthead at the MILO Malaysia Breakfast Day 2025 in Kedah, together with distinguished guests; YB Dato' Wira Dr. Ku Abd Rahman bin Ku Ismail, MP of Kubang Pasu (4th from left), Supt Mohd Radzi bin Abdul Rahim, Chief of Police, Kubang Pasu District (far left), Juan Aranols, CEO of Nestlé Malaysia, Ng Su Yen, Business Executive Officer of MILO Malaysia and Friends of MILO.
As a signature initiative by MILO®, the Malaysia Breakfast Day has evolved into a nationwide movement dedicated to promoting the importance of starting the day with a balanced meal and an active lifestyle. This year’s finale not only wrapped up the six-city tour but also shone a spotlight on the warmth, energy, and unity of the participating communities.
Officiated by Yang Teramat Mulia Dato’ Seri Diraja Tan Sri Tunku Puteri Intan Safinaz binti Almarhum Sultan Abdul Halim Mu’adzam Shah, Tunku Temenggong Kedah (YTM Tunku Temenggong Kedah) at its sixth and final stop, this marked a momentous close to this nationwide celebration.
“For me, MILO Malaysia Breakfast Day is more than just an event, it’s about nurturing healthier habits and strengthening community bonds. I’m heartened to see families, friends, and the Rakyat coming together with such energy and positivity. Events like this remind us of the importance of prioritising our health and well-being. I look forward to seeing more initiatives that inspire Malaysians to embrace a healthier lifestyle,” shared Tunku Puteri.
The occasion not only celebrated the impact of the programme over the years but also sets the tone for its continued role in inspiring healthier generations ahead.
Meanwhile, Amirul Ikhwan from Alor Setar, Kedah, also shared: “This is my first time joining Malaysia Breakfast Day in Kedah, and I am truly inspired. Not only did my family and I get to run together in a fun atmosphere, but I also learned about the importance of a balanced breakfast and an active lifestyle. MILO® has successfully brought a positive community spirit, and I hope this event will continue every year.”
Meanwhile, Nabilah, a participant from Kuala Terengganu said “As an aunty to two young nieces, I love bringing them here because it’s not just about breakfast, but also about spending time together as a family. Seeing their happy faces running around makes the early morning worth it.”
At the heart of the event was the MILO® 3km community Breakfast Run that welcomed participants of all ages. The excitement did not stop at the finish line, attendees were treated to high-energy MILO® Fitness Workouts, interactive stations, and a visit to the MILO® Goodness Truck, where they learned about how the iconic drink is made. The beloved MILO® Trucks also made their rounds, serving up chilled cups of the nutritious beverage throughout the morning.
Adding to the festive atmosphere were appearances by Friends of MILO®, including actor Nadhir Nasar and rising talent Erysha Emyra, who delighted fans and joined in the celebrations.
This year’s edition was made even more meaningful as MILO® marks 75 years of nourishing Malaysians. Under the anniversary theme “Dulu, Kini dan Selamanya demi Malaysia”, the brand continues its mission to champion active lifestyles and balanced nutrition, while paying homage to its legacy of fuelling generations through nutritious goodness.
“As we celebrate 75 years with Malaysians, we are humbled by the trust families have placed in MILO® across generations. Malaysia Breakfast Day is one of the ways we bring our purpose to life — by encouraging everyone to start their day with the right nutrition and the energy to be active together,” said Ng Su Yen, Business Executive Officer of MILO®.
A proud symbol of national identity, MILO® was the first chocolate malted beverage in Malaysia to receive the Healthier Choice Logo, underscoring its commitment to providing products that are both nutritious and delicious. Crafted from the natural goodness of malt barley, milk, and cocoa, its trusted formulation is produced at the Chembong facility in Negeri Sembilan — the brand’s largest manufacturing plant worldwide. Beyond the product, MILO® remains dedicated to enriching the lives of Malaysians through its long-standing efforts in nutrition, sports, and sustainability, continuing a journey that empowers healthier lifestyles and a brighter future for generations to come.
Since its inception in 2013, MILO® Malaysia Breakfast Day has reached over 500,000 Malaysians, establishing itself as one of the nation’s most anticipated wellness events. This year’s edition spanned six locations — from Putrajaya to Johor, Penang, Pahang, Terengganu, and Kedah, attracting more than 75,000 participants nationwide and demonstrating a united national spirit in embracing nutritious starts to the day.
Participants of all ages embracing the spirit of play with MILO Malaysia Breakfast Day ground activities.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fuelled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Izzat Karim
INK PR Sdn Bhd
Mobile: (+60) 11 2325 7086
E-mail: [email protected]
